238 Pages
by
Routledge
238 Pages
by
Routledge
236 Pages
by
Routledge
Also available as eBook on:
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment."... Read more
But First, This Message …; One: Rise; On The Eve of the Sponsor; The First 400; New System; 4: Monopoly Games; National; The Dispossessed; Uprising; Two Worlds; Senator Truman; Transition; QUALMS; Changing the Guard; Going Public; Demographics; Do You Agree or Disagree…?; Two: Domain; The Inner Fortress—the “commercial”; The Outer Defenses—“entertainment”; THE SATRAPIES-“public service”; Sphere of Influence—“culture”; Three: Prospect; Problem: Success; The Medium and the Biosphere; The New Liberation; Genie from the Tube; Jobs Wanted; The Circuses; Empires; Fringe Medium
Biography
Erik Barnouw
