266 Pages
10 Color & 30 B/W Illustrations
by
Routledge
266 Pages
10 Color & 30 B/W Illustrations
by
Routledge
The Strategic Manager provides a comprehensive, clear, and applied insight in strategic management. Unlike more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readers’ expectations and understanding beyond that of strategy as a matter of planning only. It enables the reader to learn and reflect upon their practical skills and knowledge and critically... Read more
1. Strategic Management Basics 2. Marketing-inspired Strategic Thinking. Case 2.1: Costa Coffee 3. The Industrial Organization Approach. Case 3.1: Spotify 4. The Resource-based View. Case 4.1: The Magnum Ice-cream Company 5. Agency Theory & Shareholder Value. Case 5.1: Judges Scientific 6. Stakeholders & Organizational Politics. Case 6.1: Hennes & Mauritz 7. Institutional Theory and Organizational Culture. Case 7.1: Waymo 8. Managing Strategy as Wayfinding. Case 8.1: De La Rue
Biography
Harry Sminia is Professor of Strategic Management at the University of Strathclyde, UK.
