2nd Edition
The Strategic Planning Process Understanding Strategy in Global Markets
1. An Introduction to the Strategic Planning Process (SPP) 2. Contemporary Issues In the Strategic Planning Process (SPP) 3. External Strategic Audit 4. Internal Strategic Audit 5. Strategic Options - Corporate Level 6. Strategic Choice Options - Business and Functional Levels 7. Implementing and Executing Strategies in the Business and Functional Levels 8. Evaluation and Control in Strategic Planning 9. A Strategic Planning Process (SPP) Model for the Not-for-Profit Sector 10. Strategic Marketing For The Public And The Not-for-Profit Sectors 11. A Framework of Global Strategic Planning
Biography
Marios Katsioloudes is Professor of Strategic Management and Entrepreneurship at Qatar University.
Arpi K. Abouhanian works on Strategic Planning and Assessment initiatives in the Office of the Vice President for Student Affairs at Qatar University.
'In a rapidly evolving business environment, strategic managers, both current and future, must have new tools and approaches in order for their companies to survive and prosper. The Strategic Planning Process, 2e, provides the knowledge that successful strategic managers need.' - Dr. William J. McDevitt, Associate Professor of Management, Saint Joseph’s University, USA
'This is a thorough and academically rigorous textbook that examines the ingredients of a good strategic management process. It provides a clear and exhaustive roadmap on how to develop and implement a winning strategy. Companies of any size and from any sector will find it useful.' - Costas Markides, Professor of Strategy & Entrepreneurship, London Business School, UK
'An excellent addition to the strategic planning literature. The book’s unique contribution, besides the strategic conceptual framework, is an excellent collection of case studies and other real company examples from the Gulf Cooperation Council (GCC) countries and the Middle East North Africa (MENA) region. The book is written in a simple language, easy to read, with many thought-provoking exercises throughout the manuscript.' - Dr. Khalid Al-Abdulqader, Dean, College of Business & Economics (AACSB Accredited), Qatar University, Qatar
'Whether you are trying to gain comprehensive and conceptual understanding of strategy, or just looking for practical tips and best practices, you will find them in this book. Very informative and comprehensive bible of strategy that benefits readers regardless of their organizational level, or job sector.' - Dr. Khalid Mohd. Al-Khanji, Vice President for Student Affairs, Qatar University, Qatar
