392 pages | 172 B/W Illus.
Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa.
Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. The updated text explores key regional issues, including the "Arab Spring", economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies. The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe. Features like "Stop and Think Critically" and "Focus" points throughout each chapter encourage and inspire a thoughtful reading of the text.
This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The authors guides the reader through both new and ongoing issues in the field of strategic management, and allow them to foster a greater understanding of this ever-developing field.
'In a rapidly evolving business environment, strategic managers, both current and future, must have new tools and approaches in order for their companies to survive and prosper. The Strategic Planning Process, 2e, provides the knowledge that successful strategic managers need.' - Dr. William J. McDevitt, Associate Professor of Management, Saint Joseph’s University, USA
'This is a thorough and academically rigorous textbook that examines the ingredients of a good strategic management process. It provides a clear and exhaustive roadmap on how to develop and implement a winning strategy. Companies of any size and from any sector will find it useful.' - Costas Markides, Professor of Strategy & Entrepreneurship, London Business School, UK
'An excellent addition to the strategic planning literature. The book’s unique contribution, besides the strategic conceptual framework, is an excellent collection of case studies and other real company examples from the Gulf Cooperation Council (GCC) countries and the Middle East North Africa (MENA) region. The book is written in a simple language, easy to read, with many thought-provoking exercises throughout the manuscript.' - Dr. Khalid Al-Abdulqader, Dean, College of Business & Economics (AACSB Accredited), Qatar University, Qatar
'Whether you are trying to gain comprehensive and conceptual understanding of strategy, or just looking for practical tips and best practices, you will find them in this book. Very informative and comprehensive bible of strategy that benefits readers regardless of their organizational level, or job sector.' - Dr. Khalid Mohd. Al-Khanji, Vice President for Student Affairs, Qatar University, Qatar
1. An Introduction to the Strategic Planning Process (SPP) 2. Contemporary Issues In the Strategic Planning Process (SPP) 3. External Strategic Audit 4. Internal Strategic Audit 5. Strategic Options - Corporate Level 6. Strategic Choice Options - Business and Functional Levels 7. Implementing and Executing Strategies in the Business and Functional Levels 8. Evaluation and Control in Strategic Planning 9. A Strategic Planning Process (SPP) Model for the Not-for-Profit Sector 10. Strategic Marketing For The Public And The Not-for-Profit Sectors 11. A Framework of Global Strategic Planning