The Strategic Use of Stories in Organizational Communication and Learning: 1st Edition (Paperback) book cover

The Strategic Use of Stories in Organizational Communication and Learning

1st Edition

By Terrence L. Gargiulo


270 pages

Purchasing Options:$ = USD
Paperback: 9780765614131
pub: 2005-01-31
Hardback: 9780765614124
pub: 2005-01-31
Currently out of stock
eBook (VitalSource) : 9781315698960
pub: 2014-12-18
from $30.98

FREE Standard Shipping!


Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Table of Contents

Part I: Frameworks; 1. Introduction; 2. A Working Model of Stories; 3. Organizational Communication - Broadcasting Signals; 4. Case Study - Dreyer's Ice Cream; 5. Organizational Learning - Building Bridges; 6. Case Studies: DTE Energy & Jeff Bukantz; Part II: Interviews; 7. Introduction to the Interviews; 8. Interview with Bernice Moore - CTB/McGraw Hill; 9. Interview with Robert Kraska - DTE Energy; 10. Interview with Sherrie Cornett - Dreyer's Ice Cream; 11. Interview with Marty Fischer - Starbucks Coffee; 12. Interview with Father Marus - Woodside Priory School; Part III: Competency Map; 13. Introduction to the Competency Map; 14. The Core; 15. Process Ring; 16. Interaction Ring; 17. Summary; Appendix A: Folk Tale Illustrating Principles of Active Listening

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Marketing / Research