The Sustainable Enterprise Fieldbook
Building New Bridges, Second Edition
With deep thought and inspiring examples, this updated book engages readers by increasing their understanding and awareness of what sustainability means conceptually, practically, personally, and professionally. It provides readers with the tools and techniques to improve the social, environmental, and economic performance of their organizations in both the short and long term. Since sustainability is not achieved in a siloed environment, everyone has a critical role to play on this journey.
The Sustainable Enterprise Fieldbook, with full companion materials at https://TheSustainableEnterpriseFieldbook.com, engages today’s managers and leaders of organizations, in both the private sector and civil society, who are being challenged as never before to find ways to play a proactive role in understanding and addressing the risks and opportunities of sustainability. It teaches them how to apply systems thinking to turn our most intractable problems into exciting business opportunities, and offers ground breaking frameworks in new chapters on globalization, strategy, metrics, and sustainability models for collaboration, technology, and community. That is why this book is structured to be a fieldbook to provide practitioners the Activities, Cases, and Tools that they can use to help move their enterprise through progressively higher performing stages of sustainability. Readers also have access to the innovative Living Fieldbook, an online community forum filled with supporting materials: https://www.thesustainableenterprisefieldbook.com/webinars.html.
Table of Contents
PART I: Understanding reality: our context for The Sustainable Enterprise Fieldbook
Introduction and overview
PART II: Preparing the foundation for a sustainable enterprise
1. Leadership for a sustainable enterprise
2. Mental models for sustainability
3. Sustainability- aligned strategies: smart enterprise strategies to progress along a bridge to thriving
PART III: Embracing and managing change sustainably
4. Managing the change to a sustainable enterprise
5. Employee engagement for a sustainable enterprise
6. Enterprise sustainability metrics and reporting: performance measurements for resilient strategic progress
PART IV: Connecting, integrating, and aligning toward the future
7. Sustainable globalization: the challenge and the opportunity
8. Sustainability models for collaboration, technology, and community
PART V: Building new bridges to the future
9. A path forward: building new bridges to the future
10. Driving forces for change
Jeana Wirtenberg, Associate Professor of Professional Practice, Rutgers University, USA, and President and CEO, Transitioning to Green, USA.
Linda M. Kelley, Principal and Enterprise Ecologist, Transitioning to Green, USA.
David Lipsky, Head of Coaching, Assessment and Executive Onboarding at Samsung Electronics America.
William G. Russell, Principal with Transitioning to Green, USA.
“WOW! This incredible work defines both the breadth and depth of the sustainability movement. The Activities, Cases, and Tools delineate the qualities of a sustainable enterprise with insight, practical value, and passion. It will shape the path to a better world for at least another 10 years. Mega-kudos to the authors for this amazing compendium, the definitive statement of the sustainable enterprise.”
Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan, and Partner, The RBL Group, USA
“The Sustainable Enterprise Fieldbook is a collection of deep context and practical tools to help every reader equip their organization for the sustainable future. The authors have crafted a rich read with hundreds of case studies and perspectives ranging from Pope Francis to the animal kingdom to Mark Twain. There are countless books about the future of sustainable business, but none stitch together the historical wisdom, activation methods and storytelling like The Sustainable Enterprise Fieldbook .”
Dave Stangis, Chief Sustainability Officer, Campbell Soup Company, USA
“As sustainability becomes the business of the 21st century, it is essential that responsible executives and managers have the tools and mindsets to help navigate the challenges facing this transition. The Sustainable Enterprise Fieldbook is a helpful guide for those seeking to add their mark on the larger sustainability movement, and can help ensure that companies and organizations act as positive agents toward this future.”
Jonas Haertle, Head of PRME, United Nations Global Compact
“Sustainability management is a core competency and a competitive advantage. Most managers must overcome barriers to change, while building a culture of sustainability. Dr Wirtenberg, Linda M. Kelley, David Lipsky and William G. Russell have created an excellent guide with change management tactics that will ensure performance is optimized. This book will prepare you to become certifi ed in the profession as a Sustainability Management Certifi ed Professional, SMCP.”
Angela Casler, SMCP, CEO/President, Sustainability Management Association, USA
“As we move into the 2020s – facing an array of critical social and environmental challenges – no task has more urgency than the building of sustainable enterprise. The updated Fieldbook retains the practical focus of the fi rst edition, while also helping practitioners understand the holistic sustainability advantage that arises across the enterprise, from mission-aligned strategy to employee engagement to metrics. The Fieldbook is a terrific practical guide for a sustainability transition.”
Eban Goodstein, Director, Graduate Programs in Sustainability, Bard College, USA
“This important update of The Sustainable Enterprise Fieldbook offers so much valuable and practical guidance for any manager to help his or her company become a sustainability leader. With its particular emphasis on people, their mental models, the development of new behaviors and expectations, and the metrics and feedback by which progress can be evaluated, this book goes to the core of how to motivate change in any organization and help us strive for, in the words of John Ehrenfeld, a fl ourishing and sustainable world.”
Andrew J. Hoffman, Holcim (US) Professor of Sustainable Enterprise, Ross School of Business/SEAS, University of Michigan, USA
“The authors’ holistic representation of sustainable globalization using a sixlens framework is an incredibly useful addition to the decision-making toolkit of business leaders and managers driving strategic initiatives in multinational firms. It is an especially valuable resource for managers seeking to design and execute global strategies that are aligned with sustainable objectives. This well-researched book not only draws readers’ attention toward numerous environmental and social problems currently facing humanity, using up to date numbers and figures, but also provides insights and detailed examples of specifi c projects undertaken by multinational fi rms that have sought to address a few of these problems as part of their sustainability initiatives. This book urges leaders to place sustainability at the core of their business strategy. To this end, it provides conceptual tools and real-world examples to help business leaders fi nd their way to sustainable profits.”
Pallavi Shukla, PhD, Assistant Professor of Professional Practice, Rutgers Business School, USA
“The Sustainable Enterprise Fieldbook: Building New Bridges is an excellent resource for students just learning the ropes of organizational sustainability. It paints a clear picture of the current state of sustainable enterprise, where the gaps are, and what needs to be done by both individuals and organizations in order to cross the bridge to achieve true sustainability. In addition to theories and examples, this book provides the tools needed for people – at all levels of an organization – to take action to promote purposeful, sustainable enterprise, making it a valuable resource for both sustainability newcomers and seasoned experts alike.”
Kinan Tadmori, Master of Business and Science student in Sustainability, Professional Science Master’s Program, Rutgers University, USA
“The next time I teach my ‘Sustainable Business’ course, I will certainly be using The Sustainable Enterprise Fieldbook as the primary text. Having reviewed the advance copy of the fully revised and updated Second Edition, I am aware of no better resource for faculty and students than this text. The breadth of topics covered ensures an interdisciplinary approach to sustainable business practices with an emphasis on Human Capital, and the depth of each of the chapters, with numerous case studies, will facilitate engaged class discussion.”
Ira Feldman, Founder & Managing Director, Sustainability Curriculum Consortium, USA