1st Edition
The Territorial Organization of Variety Cooperation and competition in Bordeaux, Napa and Chianti Classico
By Jerry Patchell
Copyright 2011
214 Pages
by
Routledge
214 Pages
by
Routledge
214 Pages
by
Routledge
Also available as eBook on:
The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a... Read more
Contents: Preface; The world in a glass; Territorial governance; Bordeaux: from one to 10,000 chateaux; Bordeaux's territories: leader and aspirant; Napa: terroir to the New World; Chianti Classico: globalizing sangiovese; An invitation to variety; Endnotes; Index.
Biography
Jerry Patchell is Associate Professor in the Department of Social Science, Hong Kong University of Science and Technology, Hong Kong
