The Tourism and Trade Show Industries in the Russian Far East Strategizing for Economic Development

Chapter 1. Strategic Analysis of the Economic and Tourist Potential of the Far Eastern

Federal District

1.1. Theoretical and methodological basis of strategizing for the tourism and trade show industries

1.2. Socioeconomic position of the Far Eastern Federal District in the Russian economy

1.3. General characteristics of the tourism industry and exhibition and fair activities in the Russian Far East

1.4. Infrastructural support of the tourism industry in the Far Eastern Federal District

Chapter 2. Global, National, and Regional Trends in the Development of Tourism and

Exhibition and Fair Activities

2.1. Global trends

2.2. Industrial trends

2.3. National trends

2.4. Regional trends

2.5. Global trends of strategic branding

2.6. Strategic trends of exhibition industry development

Chapter 3. Strategic Analysis of the Current Stage of Tourism Development in the Far Eastern

Regions of Russia

3.1. Strategic analysis of the regulatory framework of tourism development in the Russian Far East regions

3.2. Primorsky Krai

3.3. Khabarovsk Krai

3.3. Kamchatka Krai

3.4. Sakhalin Oblast

3.5. Republic of Buryatia

3.6. Zabaykalsky Krai

3.7. Amur Oblast

3.8. The Jewish Autonomous Oblast

3.9. Magadan Oblast

3.10. Chukotka Autonomous Okrug

3.11. Republic of Sakha (Yakutia)

Chapter 4. Transboundariness as a Strategic Factor in Tourism Development of the Far

Eastern Federal District

4.1. Strategic analysis of the Chinese tourists’ values

4.2. Frontier position as a competitive advantage of the territory development

Chapter 5. Strategic Characteristics of the Brands of the Far Eastern Federal District and

Elements of Marketing and Promotion of Destinations, Goods, and Services of the Far Eastern

Federal District to Foreign Markets

5.1. Strategic branding practices

5.2. Trade show industry as a strategic direction of the Russian Far East economy diversification

Chapter 6. Concept of the Tourism and Trade Show Industry Strategy in the Far Eastern

Federal District

6.1. Conceptualization of the Mission

6.2. Conceptualization of the Vision

6.3. Strategic priority areas for the tourism and trade show industries of the Russian Far East

6.4. Strategic priorities of developing island territories and the Amur River regions of the Russian Far East

Conclusion

Biography

Ilona Z. Chkhotua, PhD (Econ.), is Associate Professor of Economic and Financial Strategy at the Moscow School of Economics, Lomonosov Moscow State University, Russia. She is the author of scientific papers in leading economic peer-reviewed journals, including five monographs devoted to issues of sectoral strategizing. She was directly involved in writing the nine-volume work Strategy of Kuzbass, which was recognized with the All-Russian Public Award “Economic Book of the Year.” Dr. Chkhotua has received Russian and foreign awards for her role in developing and implementing practical strategies.

Anna V. Sadovnichaya, PhD (Econ.), is Associate Professor of Economic and Financial Strategy at the Moscow School of Economics, Lomonosov Moscow State University, Russia. She is the Deputy General Manager of Expocentre JSC (Moscow) and a member of the Training and Methodological Committee of the Russian Union of Exhibitions and Fairs (RUEF). She has received Russian and foreign awards for her role in developing and implementing practical strategies.

Lyudmila I. Vlasyuk, PhD (Econ.), is Associate Professor of Economic and Financial Strategy at the Moscow School of Economics, Lomonosov Moscow State University, Russia. She is the author of scientific papers in leading economic peer-reviewed journals and monographs, including the monograph “Forecasting the Economy of the Macro-Region: The Far East.” Dr. Vlasyuk was directly involved in writing the nine-volume monograph Strategy of Kuzbass, which was awarded the All-Russian Public Award “Economic Book of the Year–2022.” She has received Russian and foreign awards for her role in developing and implementing practical strategies.

Anna S. Khvorostyanaya, PhD (Econ.), is Associate Professor of Economic and Financial Strategy at the Moscow School of Economics, Lomonosov Moscow State University, Russia, and a leading Researcher at the Center for Strategic Research at the Institute of Mathematical Research of Complex Systems, Moscow, Russia. She is the author of scientific papers in leading economic peer-reviewed journals, including monographs on issues of industry strategy. Dr. Khvorostyanaya’s book, Strategizing the Fashion Industry: Theory and Practice, was included in the shortlist for the Public Award “Economic Book of the Year.

“The uniqueness and practical significance of the monograph is that it formulates theoretical and methodological foundations for strategizing the tourism and trade show industries, based on the universal theory of strategy and methodology of strategizing of a Foreign Member of the Russian Academy of Sciences, Dr. Sc. (Econ.), Prof. of Political Economy Vladimir L. Kvint, taking into account the industry specifics of the object of strategizing. Furthermore, the work presents a comprehensive analysis of resource support for tourism development in the analyzed territory. . . . Recommended for review to develop strategic thinking and a systematic approach to building long-term strategies for the development of tourism, exhibition and fair activities, brand formation and its connection with the territory, searching for tourism development potential and concentrating resources on its priority areas. . . .”

—Economic Analysis: Theory and Practice, review by Andrey A. Beletskiy, Phd (Econ.), Department of Innovation of the Polytechnic Institute, Far Eastern Federal University, Vladivostok, Russia

“A comprehensive scientific and practical work built on a holistic systems approach to the strategic development of the tourism industry and exhibition and fair activities in the unique territory of the Russian Far East. A comprehensive interdisciplinary study of the tourism industry as an ‘aggregated’ branch of the economy.”

—Management Consulting,review by Natalia V. Lomakina, Department of Industry Systems, Economic Research Institute, Russian Academy of Sciences Far Eastern Branch

“A scientific and practical work based on a systematic approach to the strategic development of tourism and exhibition and fair activities in the Russian Far East. . . . The research results and conclusions can have a practical orientation and be considered as recommendations for representatives of regional authorities on the issue of developing the tourism and foreign trade industries and selecting effective tools for territorial branding and promotion.”

— The Economic Revival of Russia; </i>review by Galina M. Romanova, Department of Tourism, Hospitality and Creative Industries, Moscow State Institute of International Relations, Russia