The Toyota Way in Sales and Marketing: 1st Edition (Paperback) book cover

The Toyota Way in Sales and Marketing

1st Edition

By Yoshio Ishizaka

Productivity Press

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Paperback: 9781926537085
pub: 2017-05-12
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This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Quality Control
BUSINESS & ECONOMICS / Industries / Manufacturing Industries