1st Edition
The Tradwife Revolution An Ethnography of Trad Futurism on Social Media
By Alexandra Deem
Copyright 2026
230 Pages
by
Routledge
230 Pages
by
Routledge
230 Pages
by
Routledge
Also available as eBook on:
The Tradwife Revolution: An Ethnography of Trad Futurism on Social Media examines online networks of "tradwives" – women on social media who align themselves with traditional gender roles and homemaking as a revolutionary lifestyle choice in modern times.
Through ethnographic fieldwork, the book reveals how binary gender norms and a shared belief that feminism prevents women from embracing... Read more
Introduction: A modern revolution Part I. Truth-making 1. Feminine, not feminist: The facts and feelings of aggrieved antifeminism 2. Feeling at home online: #femininefamily and public/private affordances Part II. Home-working 3. Career homemakers: Reinventing happy work/family balance 4. The pursuit of contentment: Therapeutic pragmatism and self-redemption Part III. Future-building 5. The future is family: Balancing a neoliberal-nearing-neofascist present Conclusion: The horizons of trad futurism
Biography
Alexandra Deem is a Marie Sklodowska-Curie Postdoctoral Fellow at Ca’ Foscari University of Venice, Italy.
