1st Edition

The Value & Purpose of Management Education Looking Back and Thinking Forward in Global Focus

Edited By Eric Cornuel, Howard Thomas, Matthew Wood Copyright 2022
    216 Pages 256 Color Illustrations
    by Routledge

    Without a doubt, business schools have been a success story in higher education over the last 50 years (the period of EFMD’s existence). Even so, they have come under scrutiny, and attack, over their academic legitimacy and value proposition for business and society. In this book, drawn from a special issue of Global Focus, the EFMD has selected around 25 of the best, most thoughtful short papers published in Global Focus to examine the role and purpose of EFMD in the evolution of management education.

    Each of the chapters interpret current strategic debates about the evolution of business schools and their paradigms and also identify possible strategic options for handling uncertain, volatile futures. These papers can be broadly categorized into four consistent themes: the first theme is concerned with the purpose and value proposition of management education; the second theme focuses on a perceived need for new business models and how to design and build them; the third theme addresses the question of the impact of the business school on business and society given the increasingly academic pursuits of business schools and their often weak links to the business community – the so-called rigour/relevance dilemma; and the fourth theme concerns how to ‘map’ and design business school futures in an increasingly volatile, uncertain, complex and ambiguous crisis-oriented environment.

    This impressive collection of insights from business management leaders from across the globe is inspiring reading for higher education leaders, policy makers and business leaders seeking insight into the future of management education.

    The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

    Section 1: The Purpose and Vision of a Business School

    1. Why management history matters 

    Morgan Witzel 

    2. What Does Business Want from Business Schools? 

    Sir Richard Lambert 

    3. Della Bradshaw Interview 

    Della Bradshaw and George Bickerstaffe 

    4. Can Business Schools Rescue Business? 

    Gerard van Schaik 

    5. Does the DNA of Business Schools Need to Change?  

    Arnoud De Meyer 

    6. The future of business schools: shut them down or broaden our horizons? 

    Ken Starkey and Howard Thomas 

    Section 2: Business Models and the Paradigm Trap  

    7. University Challenge 

    Eric Cornuel  

    8. The Bologna Effect – The Emerging European Masters Market 

    Gordon Shenton and Patrice Houdayer 

    9. A Sustainable Model for Business Schools?  

    Kai Peters and Howard Thomas 

    10. The Business of Business Schools 

    Kai Peters, Howard Thomas and Rick Smith 

    11. Needed: Academic Triathletes 

    Santiago Iñiguez 

    12. Assessing Academics’ Performance 

    Edeltraud Hanappi-Egger 

    Section 3: Rigour-Relevance and Business School Impact  

    13. "Scholarly Impact" and the Co-Production Hypothesis 

    Andrew Pettigrew 

    14. Impact: Is it enough just to talk about it? 

    Michel Kalika and Gordon Shenton 

    15. Real Learning, Real Impact 

    Jean-François Manzoni 

    16. How Being Embedded in Our Region Helps Growth 

    Thomas Bieger 

    17. Creating Impact with Purpose 

    Patricia Bradshaw and Erin Elaine Casey 

    18. Growing the Impact of Management Education and Scholarship 

    Laurent Batsch et al 

    19. Reconnecting with the Business World 

    Anne S Tsui 

    20. Intentional Impact from Business Schools 

    Paul Beaulieu 

    Section 4: Uncertain Futures and Transformational Change 

    21. The Past is Not the Future 

    Charles Handy 

    22. A Future for Business Education: Why Business as Usual is Bad Business 

    Chris Pitelis 

    23. The Future is Blended 

    Santiago Iniguez 

    24. Apply Liberally: Towards a Model of Liberal Management Education 

    Howard Thomas 

    25. Can They Fix It? 

    Jordi Canals 

    26. Casting Light in the Shadows 

    Johan Roos 

    27. Where do we go from here? 



    Eric Cornuel is President at EFMD Global.

    Howard Thomas was the inaugural Ahmass Fakahany Distinguished Professor of Global Leadership at the Questrom School, Boston University. He is also an Emeritus Professor and former Dean at Singapore Management University and a Senior Advisor at EFMD.

    Matthew Wood is Director, Operations and Global Focus Magazine Editor at EFMD Global.