1st Edition
The Video Game Industry Formation, Present State, and Future
Introduction Peter Zackariasson and Timothy L. Wilson
1. This is Not a Software Industry Casey O’Donnell
2. Video Games – A Subcultural Industry Mikolaj Dymek
3. Marketing of Video Games Peter Zackariasson and Timothy L. Wilson
4. An Exploration of the Mobile Gaming Ecosystem from Developers’ Perspective Claudio Feijoó
5. The North American Game Industry Casey O’Donnell
6. The UK and Irish Game Industries Aphra Kerr
7. The Development of the Swedish Game Industry: A True Success Story? Ulf Sandqvist
8. Console Hardware: The Development of Nintendo Wii Mirko Ernkvist
9. "Warm and Stuffy": The Ecological Impact of Electronic Games Richard Maxwell and Toby Miller
10. Gamification as the Post-Modern Phalanstère - Is the Gamification Playing With Us or Are We Playing With Gamification? Flavio Escribano
11. The Evolving European Video Games Software Ecosystem Giuditta De Prato, Sven Lindmark and Jean-Paul Simon
12. Through the Looking Glass Sharply Timothy L. Wilson and Peter Zackariasson
Biography
Peter Zackariasson is an associate professor in marketing at the University of Gothenburg, Sweden.
Timothy Wilson is Adjunct Professor of Marketing and Management at Umeå University, Sweden.
"The variety of worthwhile contributions in 'The Video Game Industry' show numerous facets of the industry from interesting perspectives. With extensive literature lists after each chapter, the book meets the demand of being an academic entry point into the field." - Gerrit Bloss, ChipOnline.De
