Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for tips and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers out there who need to further adapt to the dynamics of digital media, this easy-to-use, comprehensive guide serves as a remarkable guidepost.
Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications.
The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter.
Table of Contents
Quick Start Section; Web World Statistics; Differences in the Web World; Web Site Principles; Usability; Web Content Accessibility Guidelines; Navigation Cues; Getting Ready to Write; A Primer on Using Search Engines; Writing Content for the Web; Online writing principles; Personality; Humor; You; Stickiness; User-Generated Content; Active voice; Total Package; Credibility; Date documents; Joltage; Titles; Subheadings; Leads; Links; Lists; Long Documents; Microcontent; Content Checklist; Newspaper Style; Nielsen's (3 Step) Guidelines for writing for the Web; Wordiness; Editing Your Online Writing; E-zines; E-Mail Newsletters; Finding Online Writing Jobs; Marketing and Promoting Yourself as an Online Writer; Corporate Communication (Internets, Extranets, Intranets); E-Commerce on the Web; Copyright in the Web World; Contracts and Electronic Rights; Online News; Appendix; Online Learning; E-Books; Glossary; Index
Darlene Maciuba-Koppel is an experienced freelance print and online writer. She has created training materials for such clients as AT&T and numerous pharmaceutical companies, including Web-based training, methods and procedures, and job aids.
"...a comprehensive review of the material to consider when writing for the World Wide Web side-by-side with important business considerations." - Rebecca C. Hall, TechnicalCommunication
"This book brings together in a relatively short space the highlights of important concepts that make for good, solid, and even great online writing." - Rebecca C. Hall, TechnicalCommunication