1st Edition
The Wellbeing Purpose How Companies Can Make Life Better
Chapter 1: Introduction – Why happiness matters
Chapter 2: Science – Measuring the good life
Chapter 3: Money – Wages and wellbeing
Chapter 4: Source – Supply chain satisfaction
Chapter 5: Make – Employees and the workplace
Chapter 6: Sell – Marketing for life enhancement
Chapter 7: Trust – Ethics and the community
Chapter 8: Strategy – Business models for life
Biography
Richard Hardyment has spent over a decade advising companies on responsible business practices and sustainability. He is a director at Corporate Citizenship, a global management consultancy. He was previously a political advisor in Westminster for a UK political party and senior strategic advisor at Forum for the Future.
"Purpose is firmly on the corporate agenda. There can be no higher purpose for a company than contributing to human wellbeing. This book offers an invaluable look at what this means in practice, and shows how the science of happiness, if wisely adopted, can be an inspirational force for a new generation of leaders."
Dame Polly Courtice, Director of the University of Cambridge Institute for Sustainability.
"It’s good to see such a direct challenge to the stale world of Corporate Social Responsibility. The Wellbeing Purpose is well-researched, well-written, and well-judged, and I suspect that more companies are already re-thinking their obligations in terms of their ultimate social purpose, and their true responsibilities for both staff and employees."
Jonathon Porritt, Founder Director, Forum for the Future.
