1st Edition

The World Television Industry (Routledge Revivals)
An Economic Analysis

ISBN 9780415615204
Published April 12, 2012 by Routledge
262 Pages

USD $52.95

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Book Description

First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.

Table of Contents

1. Introduction  2. A history of television  3. Demand and supply  4. Structure and conduct  5. North America: world provider  6. United Kingdom: a declining role for Auntie  7. Europe: Coke or champagne  8. Japan and Australia: reaching the frontiers  9. Communist countries: watch Big Brother  10. The developing world  11.

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