Theories of Consumption explores the concept of consumption from the post-disciplinary perspective of cultural studies.
John Storey brings together work that up until now has been located in distinct disciplinary spaces including work on reception theory in literary studies and philosophy; work on consumer culture in sociology, anthropology and history; and work on media audiences (both ethnographic and theoretical) in media studies and sociology.
Moving beyond the usual analysis of consumer culture, Storey presents a critical assessment of a range of theoretical approaches to the study of consumption. In doing so, he provides an authoritative overview of a significant selection of research and analysis that has explored consumption as an object of study.
This book provides an ideal introduction to consumption for students of media and cultural studies and will also be useful for students within a number of other disciplines such as sociology, history, anthropology, cultural geography and both literary and visual studies.
Table of Contents
1. Why We Consume
Marx, alienation and consumption
The Romantic ethic
2. Consumption as Manipulation
The Frankfurt School
The mythologies of Roland Barthes
Problems with the cultural-consumption-as-manipulation model
3. Consumption as Communication
Consumption as culture
Consumption as class struggle
Consumption as secondary production
4. Consumption as Production
The Constance School
Reading formations and paratextuality
5. Media Consumption
The Encoding/Decoding Model
Dallas and cultural imperialism
6. Non-Media-Centric Media Consumption
Talking with television
7. Consumption and Identities
We are what we consume
Identities and performativity
Identities and displaced meaning
Thinking consumption and identities historically
8. Consumerism and Consumer Society
Consumption and consumerism
Birth of consumer society
Advertising and the organisation of desire
9. Consumption and Cultural Studies
The determining role of production
Consuming with Gramsci
John Storey is Emeritus Professor of Cultural Studies at the Centre for Research in Media and Cultural Studies, University of Sunderland, UK. He has published extensively in cultural studies, including 11 books. His work has been translated into Arabic, Chinese, Dutch, German, Indonesian, Japanese, Korean, Persian, Polish, Portuguese (Brazil and Portugal), Russian, Serbian, Slovenian, Spanish, Swedish, Turkish and Ukrainian. He is also on editorial/advisory boards in Australia, Canada, China, Germany, Lithuania, the Netherlands, Spain, the UK and the USA, and has been a Visiting Professor at the universities of Vienna, Henan and Wuhan and a Senior Fellow at the Technical University of Dresden.