1st Edition

Theorizing Digital Rhetoric

Edited By Aaron Hess, Amber Davisson Copyright 2018
    264 Pages
    by Routledge

    264 Pages
    by Routledge

    Theorizing Digital Rhetoric takes up the intersection of rhetorical theory and digital technology to explore the ways in which rhetoric is challenged by new technologies and how rhetorical theory can illuminate discursive expression in digital contexts. The volume combines complex rhetorical theory with personal anecdotes about the use of technologies to create a larger philosophical and rhetorical account of how theorists approach the examinations of new and future digital technologies. This collection of essays emphasizes the ways that digital technology intrudes upon rhetorical theory and how readers can be everyday rhetorical critics within an era of ever-increasing use of digital technology.

    Each chapter effectively blends theorizing between rhetoric and digital technology, informing readers of the potentiality between the two ideas. The theoretical perspectives informed by digital media studies, rhetorical theory, and personal/professional use provide a robust accounting of digital rhetoric that is timely, personable, and useful.


    Editors’ Preface

    Aaron Hess, Arizona State University

    Amber Davisson, Keene State College

    1: The Speaking Machine: Surveying the Field of Digital Rhetoric

    Aaron Hess, Arizona State University

    Section 1: Building Identity Online

    2: Fluidity in a Digital World

    Ashley Hink, Xavier University

    3: Gazing and Swiping Together: Identification in Visually Driven Social Media

    Hillary Jones, University of California Fresno

    4: Reviving identity politics: "Asian American" strategic essentialism in the digital age

    Vincent N. Pham, California State University-San Marcos

    5: I am what I play and I play what I am: Feminine Identity Construction and the Casual Games Market

    Shira Chess, The University of Georgia

    6: Schema, Stigma, and Selfies: Navigating Digital Rhetorics of Analog Gender

    Angela Leone, Northwestern University

    Amber Davisson, Keene State College

    Section 2: Automated and In-Human Rhetorics

    7: Digital Information and Binary Rhetoric

    David J. Gunkel, Northern Illinois University (USA)

    8: Discursive, Material, and Digital Entanglements in the Internet of Things

    James P. Zappen, Rensselaer Polytechnic Institute

    9: The Rhetorical Agency of Algorithms

    Jessica Reyman, University of Northern Illinois

    10: The New Data: Argumentation from, with, and of Data

    Candice Lanius, Rensselaer Polytechnic Institute

    Gaines Hubbell, University of Alabama-Huntsville

    11: Where is the Body in Digital Rhetoric?

    Brett Lunceford, Independent Scholar

    Section 3: Digital Systems and Networks

    12: Assemblage, the Minor, and the Clickable World

    J. Macgregor Wise, Arizona State University

    13: The Terms of Technoliberalism

    Damien Pfister, University of Nebraska-Lincoln

    14: Rhetoricity and Textuality

    Jeremy David Johnson, Penn State University

    15: Sharing/Shaping Community: Virality’s Constitutive Rhetoric

    Jessica Sheffield, University of Alabama

    16: Recommendational Rhetoric

    Chris Ingraham, North Carolina State University

    17: Rhetorical Agency and Education in the Digital Age

    Cindy Koenig Richards, Willamette University


    Aaron Hess is an Assistant Professor of Rhetoric and Communication at Arizona State University. He is the co-author of Participatory Critical Rhetoric: Theoretical and Methodological Foundations for Studying Rhetoric In Situ (Lexington, 2015). His research follows two primary avenues: the participatory elements of rhetorical advocacy and digital rhetorical expression. His work can be found in a variety of scholarly journals, including the International Journal of Communication, Critical Studies in Media Communication, New Media and Society, and Media, Culture and Society.

    Amber Davisson is an Assistant Professor of Communication at Keene State College. She is the author of Lady Gaga and the Remaking of Celebrity Culture (McFarland, 2013) and the co-editor of Controversies in Digital Ethics (Bloomsbury, 2016). Her interdisciplinary scholarship on identity, politics, and digital technology has appeared in journals such as Rhetoric and Public Affairs, Transformative Works and Culture, Journal of Media and Digital Literacy, Journal of Visual Literacy, and American Communication Journal.