2nd Edition
Theory and Research in Mass Communication Contexts and Consequences
By David K. Perry
Copyright 2002
332 Pages
by
Routledge
336 Pages
by
Routledge
336 Pages
by
Routledge
Also available as eBook on:
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their... Read more
Contents: Preface. Introduction and the Historical Contexts of Media Theory and Research. Processes of Theory Construction and Research. Mass Media Processes and Contexts. Theories of Media Audiences. Media Ownership and Theories of Media Content. The Cognitive Effects of Mass Communication. Generally Intended Mass Media Effects: Attitude Change and Persuasion. Communication Campaigns. Mass Communication, Public Opinion, and Civic Engagement. Unintended Effects of Mass Communication: The Impact of Media Violence and Sex. Conclusion. Appendix: The Philosophical Context.
Biography
David K. Perry
