Concepts, Issues and Perspectives
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Comprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising.
Fundraising is a maturing profession, but one that is becoming increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic thinking and value-based leadership.
Exploring new developments taking place in the area of fundraising, the specially commissioned articles, by experts in the field move the thinking in the profession beyond its familiar formulae and assumptions, opening up critical debate about the nature, contribution and limitations of fundraising.
This volume is essential reading for anyone who aspires to work at senior levels in fundraising or is currently engaged in studying this challenging area.
Table of Contents
Part 1 1. Two Thousand Years of Disreputable History 2. Different Traditions of Philanthropy 3. Fundraising as Marketing: Half a Truth is Better than None Part 2 4. Know Your Donors 5. The Culture of Elite Philanthropy 6. Measuring and Managing Donor Value 7. Fundraising Campaigns Part 3 8. Getting to Grips with the Demographics of Giving 9. Corporate Sponsorship and Partnerships 10. What Makes Foundations Tick? 11. When is the Price too High? Gaining Funding from Institutional Sources Part 4 12. Benchmarking Fundraising Performance 13. Fundraising Regulation: For Whom and by Whom? 14. Formulating an Income Strategy to Fund the Mission 15. Images in Fundraising 16. Formulating an Income Strategy to Fund the Mission
Jill Mordaunt is Lecturer in Social Enterprise at the OU Business School.
Professor Rob Paton is a senior figure in the OU Business School where he set up the Centre for Public Leadership and Social Enterprise (PuLSE).
'One of the few genuinely thoughtful books on fundraising currently in print. This text moves beyond the simple 'how-to' and provides real insight into a variety of contemporary issues. Required reading for anyone serious about fundraising.' - Adrian Sargeant, Robert F Hartsook Professor of Fundraising, Indiana University, USA
'With increased competition for raising funds and the impact of regulatory requirements there is a demand for both professionalism and management education that goes beyond simple how to do it guides. This book is timely in meeting this need providing an innovative, exploratory and critical dialogue on most areas of fundraising including self regulation.' - Professor Paul Palmer, Charities Course Director, Cass Business School
'This book offers contributions from a range of leading authors in the fundraising field. There is no single view of fundraising, but its combination of work on different forms of fundraising, areas of fundraising research, and policy debates for the future will make it a key text for fundraising students.' - Dr Gareth G Morgan, Course Leader - MSc Charity Resource Management, Sheffield Hallam University