176 pages | 10 B/W Illus.
The origins of business strategy are found in military applications. Generals throughout the ages faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also looked to outmaneuver their rivals as they entered new markets against entrenched competitors, secured a strong market position, and expanded their companies’ influence. Although the destructive aspects of war are not present in business, there is a reasonable parallel, such as the bankruptcies of once mighty companies, which resulted in layoffs of thousands of employees and the closings of numerous plants. Then, there is the devastating economic impact and societal disruption that creates demoralizing misery among large groups of individuals in once flourishing cities, such as Detroit, Michigan, as well as in numerous other once-thriving areas worldwide. Essentially, the intent of the book is to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grass-roots engagements with customers, as well as the inevitable clashes with competitors.In addition, readers can access a body of knowledge that has endured in written form and practiced by successful leaders for centuries. As such, managers will hold a competitive edge in an evolving digital-age marketplace.
Introduction. Part 1: Origins Chapter 1: Sun Tzu Chapter 2: Carl von Clausewitz Part 2: Applications Chapter 3: Activating a Business Strategy: Developing a Strategic Business Plan Chapter 4: Origins and Applications of the Digital Age Organization Appendix: Evaluating Your Organization’s Readiness