336 Pages
by
Routledge
336 Pages
by
Routledge
Also available as eBook on:
This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent... Read more
Chapter 1: Evolution of the timeshare industry
Chapter 2: Timeshare resort development and financing
Chapter 3: Real estate development
Chapter 4 Consumers and consumer behaviour
Chapter 5: Relationship marketing selling and beyond
Chapter 6: Consumer finance
Chapter 7: Human resource management in timeshare operations
Chapter 8: Managing service quality in timeshare
Chapter 9: Home owners associations and stakeholder management
Chapter 10: Business ethics and ethical practice
Chapter 11: The future of timeshare: a matter of strategy
Chapter 2: Timeshare resort development and financing
Chapter 3: Real estate development
Chapter 4 Consumers and consumer behaviour
Chapter 5: Relationship marketing selling and beyond
Chapter 6: Consumer finance
Chapter 7: Human resource management in timeshare operations
Chapter 8: Managing service quality in timeshare
Chapter 9: Home owners associations and stakeholder management
Chapter 10: Business ethics and ethical practice
Chapter 11: The future of timeshare: a matter of strategy
Biography
Randall Upchurch, Conrad Lashley
