Tourism, Hospitality and Digital Transformation: Strategic Management Aspects, 1st Edition (Paperback) book cover

Tourism, Hospitality and Digital Transformation

Strategic Management Aspects, 1st Edition

Edited by Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle


256 pages | 12 B/W Illus.

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Paperback: 9780367150006
pub: 2019-10-10
Available for pre-order
Hardback: 9780367149994
pub: 2019-10-10
Available for pre-order

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Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.

The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.


"This carefully edited book examines details and effects of digitalisation on the tourism and hospitality industry from a number of perspectives. The authors of the chapters, each in their own way, allow the reader to understand the implications of Tourism 4.0 on business strategy as well as on the industry as a whole." — Professor Michael Ottenbacher, Kansas State University

"This book, edited by Ratten, Tajeddini and Merkle provides an excellent insight into the digital transformation impacting the tourism and hospitality industries. It helps businesses and individuals understand the disruptive forces in play, the need for innovation, and how to keep ahead of the curve." — Dipra Jha, Director of Global Engagement and Associate Professor of Practice, Hospitality, Restaurant and Tourism Management, University of Nebraska - Lincoln

"The Fourth Industrial Revolution blurring physics, biology, information and communication technologies into new collective cyber-physical systems brings unraveled challenges to business and society. This book showing how to turn these challenges into strategic opportunities in the context of hospitality and tourism organizations thriving at the forefront on customer value creation is a "must have" for current and aspiring managers. It adopts an eclectic approach to current issues emerging with innovation and technological advancements, while rooting the theoretical reflection deeply into classical strategic management framework developed by Michael Porter. This book provides a unique forward-looking overview of what it takes to strategize, improve organizational performance and sustain competitive advantage by revolutionizing the business boundaries. Get it now!" Evelina Gillard, Senior Lecturer at César Ritz Colleges, Switzerland and University of Derby, UK

"Digital technologies have significant impact on the tourism and hospitality industries since they fundamentally change the traditional roles of service providers and guests. For both practice and academia, this book is an excellent navigator since it allows identifying and using the opportunities arising. Students will benefit from the book since it helps them build a broad understanding of the challenges at hand, allowing them to take on a leading role as agents of change in their future positions." — Andreas Deuber, Director Institute for Tourism and Leisure, HTW Chur

Table of Contents

1. Tourism, Hospitality and Digital Transformation: The Relevance for Society (Vanessa Ratten, Kayhan Tajeddini and Thorsten Merkle)

2. Digitalisation in the Hotel Industry (Christian Buer)

3. Change Management and Leadership in the Fourth Industrial Revolution (Mark Beattie and Sharon Link Wyer)

4. Love is the Bridge between You and Everything: Relationships of Identity, Experience and Benevolence to Travelers’ Loyalty and Willingness to Purchase (Pantea Foroudi and Reza Marvi)

5. Towards a Typology of Organizational Agility for Hotel Industry (Mahlagha Darvishmotevali and Kayhan Tajeddini)

6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signalling in the Hotel Units in Portugal (Aida Martins, Joaquim Pinho and Graca Azevedo)

7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland (Marcin Olszewski, Barbara Kowalczyk and Łukasz Widła-Domaradzki)

8. Destination Functional Attributes and Tourists’ Revisit Intention to Sri Lanka’s Pasikuda: A Critical Role of Destination Brand Equity (Mohamed Ismail Mujahid Hilal)

9. Digital Application: Evidence from Zurich Airport (Thorsten Merkle, Kayhan Tajeddini, Sven Mostberger, Sarah Rohner, Kira Schmid and Eleanor Shaw)

10. Innovation in Tourism Destination Marketing (Gretel Qumsieh-Mussalam and Kayhan Tajeddini)

11. Surf Tourism Knowledge System: A Conceptual Approach (Roberto Martín-González, Ana María Luque-Gil and Kamilla Swart)

About the Editors

Kayhan Tajeddini is Professor of Tourism at Sheffield Hallam University.

Vanessa Ratten is Associate Professor (Entrepreneurship and Innovation) at La Trobe Business School, La Trobe University.

Thorsten Merkle is Professor at Hochschule für Technik und Wirtschaft HTW Chur.

About the Series

Innovation and Technology Horizons

As business landscape constantly shifts in today's digital age, this timely series looks at how business and society can harness technological innovation to succeed and drive progress. The books in this series identify new innovation capabilities and emerging technologies and investigate the managerial implications of such technologies. As business processes become increasingly complex, the series also explores how businesses can transform themselves with new digital technologies while aligning themselves with today’s societal goals. This series provides direction through research on innovation and technology management and will be of benefit to anyone who is keen to thrive in an evolving business environment.

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