336 Pages
by
Routledge
332 Pages
by
Routledge
336 Pages
by
Routledge
Also available as eBook on:
Tourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to an overall planning and management process. This is an essential guide which also explains effective management in relation to current trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it... Read more
The background to tourism management - Tourism, definitions, concepts and policies; Tourism demand; The tourism product; The travel trade; Part Two - Tourism's impacts and other management criteria - Tourism and the economy; Tourism and the environment; Sociocultural effects; Development issues; Planning and management; Planning and management strategies - Managing the GTA, regulation and research; Managing marketing; Managing product development; Managing human resources development; Managing public awareness programmes; Bibliography; Index
Biography
Roger Doswell
'Excellent...Clear, well-structured content...ideal for under- and post-graduates. Covers courses well.'
C. A. Feeney, Manchester Metropolitan University
