This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry.
Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context.
The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples.
From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences.
Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.
Table of Contents
Part I - Tourism Local Systems: An Applied Economics Approach. Systemic Approaches for the Analysis of Tourism Destination: Towards the Tourist Local Systems. (F. Capone). Identification and Analysis of Tourist Local Systems: An Application to Italy (1996-2001). (L. Lazzeretti, F. Capone). A Framework to Identify a Localised Tourism System. (G. Maulet). The Destination as a Local System of Innovation: The Role of Relational Networks. (J. Guia, L. Prats, J. Comas). Do Clusters and Networks Make Small Places Beautiful? The Case of Caramulo (Portugal). (Z. Breda, R. Costa, C. Costa). Destination Governance and Contemporary Development Models. (B. Svensson, S. Nordin, A. Flagestad). Tourism Industrial Development and Multinational Corporations: A Case of Productivity Spillovers in Malaysia. (Kong-Yew Wong, T. Baum). Part II - Tourism Local Systems: a Managerial Sciences Approach. Tourism System Dynamics: A Multi-Level Destination Approach. (E. Bonetti, C.S. Petrillo, M. Simoni). Integrated Quality Management as Part of the Strategic Management of Tourism Destinations: a Systems Perspective. (F.M. Dionísio Serra). The Use of Relationship Marketing in Developing Network and Co-operative Links within Tourism Product Marketing Groups (PMG's). (C. Gorman). Information and Communication Technologies Supporting Destination Management: A Multimedia Application. (A. Morvillo, M.I. Simeon, I. Vellecco). Regional Tourism Co-operation in Progress. (T. Soisalon-Soininen, K. Lindroth). Destination Competitiveness and the Role of Destination Management Organization (DMO). An Italian Experience. (A. Minguzzi). The Geographies of Tourism. Organising the Space Between Localisms and Global Networks. (G. Cusimano, M. Giannone). An International Project to Develop Networking for Promoting a Specific Destination: Emigration as a Tool to Enhance Tourism in Cilento Area. (P. Di Martino, C.S. Petrillo).
Luciana Lazzeretti is Professor in Business Economics at the Faculty of Economics, University of Florence, is director of Doctorates School in Economics and rurector of the Postgraduate Programme in Economics and Management of the Museum Goods in the University of Florence. Her main fields of research arc sectorial and local system analysis and the study of strategic behaviour of firms with a multi-disciplinary approach. She has focused on competitive dynamics under an evolutionist perspective, both at a sectorial level and at a local level (cities of art, industrial and cultural districts, urban, creative, and culniral clusters). She is author of several national and international publications.
Clara Stefania Petrillo is Senior Researcher at the Research Institute on Service Activities of the Italian Research Council (IRAT-CNR). Her main research interests lie in business economy with a particular focus on service sector: entrepreneurship and SMEs, governance and strategics of tourism actors; environmental awareness and sustainable development; religious heritage; networking and destination management, She has been involved in managing and coorrunating a number of research projects. She has been contract professor of Tourism Management and Administration at Parthenope University of Naples. She has attended at many conferences and published books and several articles in national and international journals.