As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from change.
Tourism Futures: dynamics, challenges and tools is part of a two part set with its companion text, Tourism Futures: the emerging business which takes the reader on a logical progression to look at new products, new consumers and new industry. Both texts thereby provide the reader with a complete set of tools and knowledge to enable them to recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.
Table of Contents
Preface, Jean-Claude Baumgarten. Tourism Futures: Introduction, Dimitrios Buhalis and Carlos Costa. Demographics, Mike Hall. Safety and Security and World Peace, Dallen Timothy. Crisis management and tourism, Tony Tse. Climate Change, David Viner & Sarah Nicholls. Monitoring as an Approach to Sustainable Tourism, Graham Miller and Louise Twinning-Ward. Media and communications, Rok Klancnik @ WTO. Liberalisation and deregulation for tourism, Andreas Papatheodorou. Research: New approaches and knowledge creation, Mike Riley and Edit Szivas. Organisations and Management in the future, Colin Hales. Innovation, Creativity and competitiveness, Peter Burns. Chaos theory and managerial approaches, Roslyn Russell. SMEs in Tourism, Mike Peters and Dimitrios Buhalis. The Future of Work and Employment in Tourism, Tom Baum. Managing Globalisation, Frank Go and Erik van 't Klooster. Resource Management: social, cultural, physical environment and the optimisation of impacts, Telfer and Hashimoto. Policy -related Networks and Partnerships in Tourism Destinations, Bill Bramwell. Destination based business Networks and Partnerships, Dr. Tazim Jamal and Dr. Ute Jamrozy. Consumer Centric Tourism Marketing, Outi Niininen and Roger March and Dimitrios Buhalis. Cross-Cultural Hospitality & Tourism Marketing, Po-Ju Chen and Abraham Pizam. Information Communication Technologies, Buhalis and O’Connor. Tourism Marketing Information System Decision Support for the Tourism Manager, Karl Woeber. Forecasting methodologies for Tourism, Li, G Haiyan Song and Witt S. Managing Economic Impacts, Satellite Accounts and Observatories, Antonio Massieu. Planning, development and the territory, Carlos Costa. Tourism Futures: Conclusions, Carlos Costa and Dimitrios Buhalis.