510 pages | 184 Color Illus.
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide-ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data, statistics, weblinks to key reports and industry studies.
This 6th edition has been revised and updated to include:
1 Tourism today: Why is it a global phenomenon embracing all our lives?
2 Tourism: Its origins, growth and future
3 Demand: Why do people engage in tourism?
4 Transporting the tourist I: Surface transport
5 Transporting the tourist II: The aviation sector
6 Accommodation and hospitality services
7 Tour operating and travel retailing
8 Visitor attractions and events
9 The management of tourism
10 The public sector and tourism
11 Managing the visitor and their impacts
12 The future of tourism: Post tourism?