© 2017 – Apple Academic Press
330 pages | 21 Color Illus. | 42 B/W Illus.
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
"This is a successful attempt at sharing different types of research work that will provide a platform for new avenues in the overall socioeconomic conditions of modern tourism marketing. The volume addresses a variety of practical application, tools, skills, practices, models, approaches, and strategies of tourism marketing. I am sure that this volume will satisfy the needs of the students and researchers of tourism marketing."
—Dr. Kaushik Chakraborty, Assistant Professor in Commerce, Netaji Mahavidyalaya, Arambagh, Hooghjly, W.B., India
"This book is a jewel for tourism education. It provides relevant information for developing strategies in the composite field of tourism marketing. It is comprised of various research studies on the marketing of tourism products, destination marketing, and relevant strategies, tools, and approaches that are presented in such a way that will be very helpful for undergraduate and postgraduate students and research scholars. The contributors have given some recommendations and have developed some strategies based on research and surveys that will be useful for government, private agencies, NGOs, destination management organisations, etc. Overall this is a very good book, and every tourism professionals should refer to this book for upgrading their knowledge."
—Dr. Soumendra Nath Biswas, Assistant Professor Indian Institute of Tourism & Travel Management (IITTM) (An organization of Ministry of Tourism, Govt. of India)
Growth Strategies: Grupo Posadas. Determinants of Tourist Visit in Destination Development: An Empirical Analysis of Sikkim. Relationship between Destination Image, Tourist Satisfaction, and Destination Loyalty. Intention to Revisit a Tourism Destination: An Empirical Study of Bundelkhand-India. Role of Service Marketing in India with Reference to Tourism Industry. Coordination of Tourism Supply Chain Management. Synergy of Tourism Industry with Banking Sector in India: An Overview. Potential of Geospatial Mashups for Tourism Marketing. Companies’ Perspective on Trust Building Factors: A Case of Online Tourism Companies in India. Role of Marketing Mix (7Ps) on Development of Rural Tourism: Evidence from Kamarpukur, West Bengal, India. Tourism Marketing in Nagaland: An Analytical Approach. Promotion of Eco-Tourism in the State with Special Reference to National Park and Wildlife Sanctuaries of Sikkim. Examination of Tourism Factors Affecting in Tourists Satisfaction: Evidence from Thimphu, Bhutan. Developing Promotional Strategy of Ecotourism in Himalayan State Sikkim, India. Role of Social Media Marketing in Tourism Industry. Development of Tourism in Myanmar. Product Diversification in the Restaurant Industry as a Competitive Advantage.