Tourism Marketing and Management in the Caribbean (RLE Marketing)  book cover
1st Edition

Tourism Marketing and Management in the Caribbean (RLE Marketing)

ISBN 9781138985780
Published November 23, 2015 by Routledge
306 Pages

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Book Description

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Table of Contents

1. Caribbean Tourism Marketing, Management and Development Strategies Dennis J. Gayle and Jonathan N. Goodrich 2. The Caribbean Tourism Organization in Historical Perspective Jean S. Holder Part 1: Tourism Marketing and Management 3. Tourism in the Bahamas – An Appraisal Ainsley M. O’Reilly 4. The Jamaican Tourist Industry: Domestic Economic Growth and Development Dennis J. Gayle 5. Tourism and Taxes: The Case of Barbados Ransford W. Palmer 6. Tourism Product Development and Marketing in St. Lucia Agnes Francis 7. Formulating Tourism Development Strategy in Trinidad and Tobago Gwendoline Williams 8. The Sociopolitical Implications of Tourism Development in Guyana Festus Brotherson, Jr 9. Tourism in Socialist Cuba Maria Dolores Espino Part 2: Sectoral Issues 10. Cruise Industry Outlook in the Caribbean Robert Dickinson 11. Health-care Tourism in the Caribbean Jonathan N. Goodrich 12. Innovation and the Future of Caribbean Tourism Auliana Poon 13. Heritage Toruism and the Myth of Caribbean Paradise Rex Nettleford 14. Managing for Excellence in Caribbean Hotels Peter Goffe 15. Integrating Tourism and Agricultural Development Albert J. Gomes 16. The New Tourism in the Caribbean: Reappraising Market Segmentation Dennis Conway Part 3: The Impact of US and EC Policies 17. US Trade Policy and Tourism Development in the Caribbean Melissa D. Coyle 18. The Tourism Sector and Lomé IV Gabriel P. Lee Part 4: Caribbean Tourism in the Year 2000 19. The Caribbean Tourism Organization’s Role in Caribbean Tourism Development Towards the Year 2000 Jean S. Holder 20. Caribbean Tourism in the Year 2000 John H. Bell 21. Conclusion Dennis J. Gayle and Jonathan N. Goodrich.

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