2nd Edition
Tourism Marketing for Cities and Towns Using Social Media and Branding to Attract Tourists
Introduction
1. Developing a Marketing Plan for Tourism to Cities and Towns
2. Building Community Support for Tourism Development
3. Analyzing the City or Town as a Tourism Product
4. Analyzing the Internal and External Environment
5. Determining Marketing Strategy Using SWOT Analysis
6. Researching Current and Potential Visitors
7. Motivating, Segmenting and Targeting Visitors
8. Developing an Authentic Brand Image
9. Using Social Media for Content Marketing
10. Creating Paid, Owned and Earned Media
11. Promoting to Tour Groups and Meeting Planners
12. Implementing and Assessing the Tourism Marketing Plan
Biography
Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.
