254 Pages 26 B/W Illustrations
by Routledge

This book explores the dynamic transformations in the tourism, hospitality, and events sectors within the Greater Mekong Subregion. It provides insights into economic, cultural, environmental, technological, and regulatory changes shaping the region post-COVID-19. Highlighting the area's rich cultural heritage and economic potential, the book offers case studies, innovative approaches, and... Read more
Part 1: Introduction to Tourism, Events, and Hospitality in the Greater Mekong Chapter 1: Introduction: Transitions in the Greater Mekong Subregion Part 2: Economic and Infrastructure Transitions Chapter 2: Tourism, Hospitality and Foreign Direct Investment in GMS Economies Chapter 3: Cross-border Tourism in the North and Upper Northeast Thailand to Support Infrastructure Modification Chapter 4: Transforming Lao Tourism along the China-Lao Railway: Challenges and Strategies Chapter 5: Assessment of Tourism Facilities Potential and Readiness for Cross-Border Tourism Along R12 Route (Thailand, Lao PDR, and Vietnam) Part 3: Cultural, Social, and Environmental Transitions Chapter 6: Intangible Cultural Heritage and Tourism Issues in GMS Chapter 7: Roles of Multiple Stakeholders in the Innovation Tourism Value Chain at Heritage Villages in Vietnam Chapter 8: Key Factors Influencing Green Practices in Hotel Sector: The Analysis of Current Status and Opportunities in Green Hotel in Phnom Penh Part 4: Technological and Regulatory Transitions Chapter 9: Technological Applications in the Tourism and Hospitality Sector across GMS Chapter 10: Evaluating Sustainable Tourism Policies in the GMS: Taxation and Regional Practices Chapter 11: Challenges and Issues of Tourism Collaboration among Stakeholders in the GMS Part 5: Case Studies and Practical Insights Chapter 12: Connecting Tourism in the Greater Mekong Subregion through Tea Industry Chapter 13: Community-Based EcoTourism in TrĂ  Vinh Province - the Mekong Delta Region Chapter 14: (Title and author details TBA)

Biography

Asst. Prof. Dr. Nattapan Kongbuamai is Assistant Professor at Mae Fah Luang University, specializing in development economics, border economy, tourism economics, and sustainability. He has contributed to international projects with organizations like the World Bank. Dr. Siripen Yiamjanya is Associate Dean at Mae Fah Luang University, researching tourism and heritage, cultural tourism, and tourism planning. She has led multiple tourism development projects across Thailand. Dr. Athitaya Pathan is Program director at Mae Fah Luang University, focusing on event management, community-based tourism, and strategic service business management. She has received national research grants for festival strategy development. Dr. Pornpimol Chaisanit is Lecturer at Mae Fah Luang University, with expertise in hospitality and wellness management. She previously held management positions in the hospitality industry. Dr. Matej Balen is Lecturer at Mae Fah Luang University, specializing in technology and innovations in tourism. He has worked on tourism promotion for the Chinese market. Dr. Lee Jolliffe is Research advisor at Mae Fah Luang University and experienced editor with Routledge. She specializes in cultural heritage tourism and has co-edited several books.