Travel often inspires the creation of narratives about journeys and destinations, more so with the increasing availability of online platforms, applications for smartphones and tablets, and various other social media technologies. This book examines travel blogs and their associated social media as a form of self-presentation that negotiates the tensions between discourses of travel and tourism. As such, it addresses how contemporary travellers use online platforms to communicate their experiences of journeys and destinations, and how the traveller/tourist dichotomy finds expression in these narratives. Addressing the need for more in-depth analysis through a study of blogs, this exploration of networked narratives of an individual’s travel experience considers personal motivations, self-promotion, and self-presentation as key factors in the creation of both personal and commercial travel blogs. As this text applies concepts such as self-presentation and heteroglossia, it will be of interest to both students and scholars of tourism, new media, sociology, cultural studies, and discourse studies.
Table of Contents
Lists of figures
1 Introduction: tourism, travel, and blogging
2 A pioneer in the blogosphere: Tony Wheeler’s Travels
3 The voice(s) in the paratext: presenting the author(s) of sponsored travel blogs
4 With the reader in mind: self-presentation and the independent travel blog
5 Beyond the borders of the blog: the networked self of the independent travel blogger
6 Worth a thousand words (or more): framing the discursive tensions in travel photographs
7 Mapping the travel blog: conclusions on the discourses of travel and tourism
Deepti Ruth Azariah teaches professional writing and publishing, creative writing, and web communication in the School of Media, Culture, and Creative Arts, Curtin University, Perth, Western Australia. Her research interests include discourse analysis, travel writing, and digital publishing. She has also taught mass communication at the University of Mumbai and has published a number of short stories for children with The Hindu, an Indian national daily.