1st Edition
Tourism and Hospitality Management in Practice A Case Study Collection
Introductory Chapter: Case Preparation and Analysis for Students
Introduction to the Volume
Chapter One: Resilience and Recovery
Case 1: Pivoting in the Tourism Sector: COVID-19
Rebecca Wilson-Mah and Katherine MacRae
Case 2: A Case of Resilience and Agility: The Craigdarroch Castle
Rebecca Wilson-Mah and Giovanni Malcolm
Case 3: A Sudden Inhospitable Situation: The Everglade Hotel
Rebecca Wilson-Mah and Daniel Bernardes
Case 4: Tourism Resort Employers and Employees Adapt to Pandemic Uncertainty
Rebecca Wilson-Mah and Jo Axe
Chapter Two: Sustainable Tourism in Context
Case 5: Rural Tourism Growth in Ghalegaun, Nepal
Authors: Himal Poudel, Brian White and Charles Krusekopf
Case 6: A Sustainable Tourism Plan and Rebrand for Lagos, Nigeria
Authors: Oluwafisayo Olayinka-Bello and Rebecca Wilson-Mah
Case 7: Local I’a: A Social Enterprise Makes a Big Impact on a Small Scale
Authors: Jonelle Knowles
Chapter Three: Operations Management
Case 8: The Peak Hotel: The Challenge of Succession and Family Firm Continuity
Authors: Anita Zehrer, Gabriela Leiß, Charles Krusekopf and Rebecca Wilson-Mah
Case 9: Marketing Strategy for Business Recovery: Tours of Exploration, a Travel Agency
Authors: Catherine Evans and Szilvia Paradi
Case 10: Here’s a Tip – Paying it Forward May Backfire at Oven and Tap
Authors: Sarah Holtzen and Megan Douglas
Case 11: Street Food in Ho Chi Minh City: Managing High Demand
Authors: Khanh Le and Gillian Dixon
Case 12: A Story of Resilience at the Restaurant Comida Corrida
Authors: Sandra Cherro Osorio and Esha Thukral
Chapter Four: Events and the Visitor Experience
Case 13: Game, Set and Match: Increasing the Economic Impact of a Tennis Tournament in Eastbourne, England
Author: Nigel Jarvis
Case 14: From Visitors to Trusted Messengers: Encouraging Climate Change Action through Post-visit Action Resources
Authors: Christine M. Van Winkle and Jill N. H. Bueddefeld
Case 15: Case Fifteen: The Local Wild Food Challenge: Translating a Chef’s Passion for Wild Food into a Sustainable Event
Authors: Ingrid Kajzer Mitchell, Rebecca Wilson-Mah and Christine Van Winkle
Biography
Rebecca Wilson-Mah, EdD, is an associate professor in the School of Tourism and Hospitality Management and program head for the MA in tourism management at Royal Roads University, Canada. An award-winning case writer and reviewer, Rebecca creates applied, accessible, and authentic learning experiences with a particular focus on teaching with cases.
