1st Edition
Tourism and Hospitality Management in Practice A Case Study Collection
Tourism and Hospitality Management in Practice: A Case Study Collection is a collection of real-world business cases with a particular focus on small- and medium-sized enterprises (SMEs) in different countries from around the world. Fifteen compact cases capture a variety of business situations that present decisions, opportunities, or challenges. Organized into four parts, the cases reflect the various impacts of changing external conditions and internal factors in tourism and hospitality SMEs.
Each case tells the story of a particular business situation and context, and the student takes on the role of the decision maker. All cases include a synopsis, discussion questions, a learning activity, references, and further reading. An introductory chapter written specifically for students offers advice on what to expect from learning with a case, as well as hints on how to approach a case analysis. The cases offer multiple opportunities to connect tourism and hospitality knowledge and theory to practice, with a particular emphasis on analytical skill development, problem-solving, and alternative generation.
This case collection is suitable for undergraduate and graduate courses in tourism, hospitality management, and business, as well as for professional development programs.
For instructors who teach with the cases, there are teaching notes, comprising comprehensive teaching plans and resources, learning activities, reflective questions, additional readings, and external resources, all available online.
Introductory Chapter: Case Preparation and Analysis for Students
Introduction to the Volume
Chapter One: Resilience and Recovery
Case 1: Pivoting in the Tourism Sector: COVID-19
Rebecca Wilson-Mah and Katherine MacRae
Case 2: A Case of Resilience and Agility: The Craigdarroch Castle
Rebecca Wilson-Mah and Giovanni Malcolm
Case 3: A Sudden Inhospitable Situation: The Everglade Hotel
Rebecca Wilson-Mah and Daniel Bernardes
Case 4: Tourism Resort Employers and Employees Adapt to Pandemic Uncertainty
Rebecca Wilson-Mah and Jo Axe
Chapter Two: Sustainable Tourism in Context
Case 5: Rural Tourism Growth in Ghalegaun, Nepal
Authors: Himal Poudel, Brian White and Charles Krusekopf
Case 6: A Sustainable Tourism Plan and Rebrand for Lagos, Nigeria
Authors: Oluwafisayo Olayinka-Bello and Rebecca Wilson-Mah
Case 7: Local I’a: A Social Enterprise Makes a Big Impact on a Small Scale
Authors: Jonelle Knowles
Chapter Three: Operations Management
Case 8: The Peak Hotel: The Challenge of Succession and Family Firm Continuity
Authors: Anita Zehrer, Gabriela Leiß, Charles Krusekopf and Rebecca Wilson-Mah
Case 9: Marketing Strategy for Business Recovery: Tours of Exploration, a Travel Agency
Authors: Catherine Evans and Szilvia Paradi
Case 10: Here’s a Tip – Paying it Forward May Backfire at Oven and Tap
Authors: Sarah Holtzen and Megan Douglas
Case 11: Street Food in Ho Chi Minh City: Managing High Demand
Authors: Khanh Le and Gillian Dixon
Case 12: A Story of Resilience at the Restaurant Comida Corrida
Authors: Sandra Cherro Osorio and Esha Thukral
Chapter Four: Events and the Visitor Experience
Case 13: Game, Set and Match: Increasing the Economic Impact of a Tennis Tournament in Eastbourne, England
Author: Nigel Jarvis
Case 14: From Visitors to Trusted Messengers: Encouraging Climate Change Action through Post-visit Action Resources
Authors: Christine M. Van Winkle and Jill N. H. Bueddefeld
Case 15: Case Fifteen: The Local Wild Food Challenge: Translating a Chef’s Passion for Wild Food into a Sustainable Event
Authors: Ingrid Kajzer Mitchell, Rebecca Wilson-Mah and Christine Van Winkle
Biography
Rebecca Wilson-Mah, EdD, is an associate professor in the School of Tourism and Hospitality Management and program head for the MA in tourism management at Royal Roads University, Canada. An award-winning case writer and reviewer, Rebecca creates applied, accessible, and authentic learning experiences with a particular focus on teaching with cases.
