1st Edition
Tourism and the Branded City Film and Identity on the Pacific Rim
234 Pages
by
Routledge
234 Pages
by
Routledge
Also available as eBook on:
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only... Read more
Introduction An Argument for the Cinematic City; Chapter 1 A Discussion of Method; Chapter 2 Branding the City; Chapter 3 Structures of Attention and the ‘City of Life’ (Hong Kong); Chapter 4 Flatlands Revisited; Chapter 5 Chromatic Contours; Chapter 6 Shanghai: World City?; Chapter 7 The Future of City Branding;
Biography
Dr Stephanie Hemelryk Donald is director of the Institute for International Studies, University of Technology, Sydney, Australia. Dr John G. Gammack is Lecturer at Griffith Business School, Griffith University, Queensland, Australia.
’Donald and Gammack have managed to breathe life into the often perfunctory exercise of comparative cultural geography with their vibrant stories of three great cities of the West Pacific Rim. Reading this interdisciplinary smorgasbord will whet your appetite for engaging in depth with the fresh and fascinating matter of branding cities.’ Stuart Cunningham, Queensland University of Technology, Australia ’A welcome contribution to the growing literature on the inter-relationships between cinema and the city. Through a focus on city branding in Hong Kong, Shanghai and Sydney, this book helps our understanding as to why more and more of the world’s cities appear to have stepped right out of the movies.’ Richard G. Smith, University of Swansea, UK '...a timely and thought-provoking read that isstrongly recommended for every tourism school library.' Tourism Recreation Research
