1st Edition
Tourism and the Experience Economy in the Digital Era Behaviours and Platforms
This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour.
It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking.
This book provides insights on the development and trends in the tourism industry in the ‘new’ technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.
Introduction: Encapsulating Experiences in the Experience Economy
Xiang Ying Mei
Part I: Understanding ‘new’ Tourist Behaviour
1. Global Consumer Culture as a Socio-cultural Antecedent behind Experience Economy and its Repercussion on Modern Tourism System
Yakup Kemal Özekici
2. Online Reviews, a Restaurant’s Foe or Pal? The Tug Restaurant, Swakopmund
Elsie Vezemburuka Hindjou, Ethilde Tulimuwo Kuwa, and Saurabh Kumar Dixit
3. The Motivation of Singapore Millennials in Spa Tourism and the Influence of Social Media
Kuan-Huei Lee, Hui Min Choo, Li Ling Lim, Eunice Lioe Si Min, Shu Jian Ong, and Jia Xuan Sim
4. Motives of Tourists for Participating in the Sharing Economy from the Perspective of the Experience Economy: A case study of Polish Uber Users
Daria E. Jaremen and Elżbieta Nawrocka
5. Self-Service Technologies (SSTs) and their Implications on Tourist Experiences
Åse Hole Storhaug, Xiang Ying Mei, Bjørnar Engh, and Thor Håkon Engen
Part II: Marketing Experiences in the Contemporary Experience Economy
6. Value co-creation through Technology-mediated Experiences: A Research Agenda
Shasha Liu, Pierre Beckendorff, and Judith Mair
7. Exploration of Transmedia Storytelling as a Marketing Strategy in the Tourism Industry: A Case Study of Ladder of Love, Chongqing
Han Li, Kai Xin Tay, and Zi Bai Luo
8. Traveller’s Creation and Dissemination of User Generated Content: A Review and Theoretical Implications
Deepti Jog
9. Designing for Highly Involving Experiences: Immersion in Virtual and ‘Real-world’ Experiencescapes
Veronica Blumenthal and Olga Gjerald
Part III: Technological Tools and social media in Conceptualising Experience Economy
10. Hospitality Micro Enterprises (MEs) during COVID-19: Changing Experiences through Service Innovation and Digital Tools
Terry Lantai
11. The Influence of Social Media in Overcrowded Destinations and the Re-emergence of Slow Travel for Gen Z’s – Expectations versus Reality
Lena Wistveen
12. Smart Tourism in Developing Smart Destinations: Cases from Borneo Island
Xiang Ying Mei
13. The Role of Instagram for More Sustainable Tourism Experiences
Monica A. Breiby, Sofie K. Selvaag, Hogne Øian, Merethe Lerfald, Birgitta Ericsson, and Windy Kester Moe
14. Towards a Sustainable Tourism Experience: Analysing the Zero-emission Tourist Routes in Natural Parks
Rocío González-Sánchez, María Torrejón-Ramos, Sonia Medina-Salgado, Sara Alonso-Muñoz
15. Conclusion: Future Prospects and the Way Forward
Xiang Ying Mei
Biography
Xiang Ying Mei is an associate professor in marketing and the study program manager for the Master of Science in Business Administration at Inland Norway University of Applied Sciences. She holds a PhD in tourism management from the University of Queensland, Australia. In addition to years of practical experience in the service industries, her research interests range from government policies, innovation, regional development, tourism management and development, experience economy, consumer behaviour and marketing, to digital learning tools and student engagement in higher education. Mei has previously published in several renowned international journals.
