Since the 1990s, tourism has become a major driver of economic activity and community development in Brazil. New policies and approaches, growing expertise and investment in tourism have brought significant transformation in tourism products, destination development and community involvement. In addition Brazil will be hosting two major sport events in the years ahead, i.e. the Soccer World Cup, in 2014, and the Olympic Games in Rio de Janeiro, in 2016. Brazil offers many cultural and natural attractions but, similar to many other developing countries, it still struggles with issues such as infrastructure, accessibility, product development, service quality, market access and workforce training.
This book provides an in-depth examination of tourism in Brazil, critically reviewing its development and management. The social, economic, political and environmental contexts of this emerging global power provide an intriguing backdrop. The book considers important development issues such as the changing policy context, community benefit tourism and indigenous tourism. It explores the impacts of tourism on the environment, changing community attitudes towards tourism, transport infrastructure and sustainability issues in events. Particular segments are explored including backpacker tourism, sensual tourism, adventure tourism and ecotourism and the implications for tourism research and education are examined. The book draws from theoretical foundations and practical insights, and gives voice to Brazilian researchers who are actively engaged in researching tourism.
Drawing from cutting edge cross-cultural research, this original and timely book will be of interest to students, researchers and academics in the areas of Tourism, Geography and related disciplines.
1. Introduction 2. Tourism Development, Policy and Planning in Brazil 3. Community Based Tourism: Sustainability as a Matter of Results Management 4. Tourism Transport Issues in Brazil 5. Sustainability Dilemmas for Brazil in Hosting Mega-Sport Events 6. Challenges and Opportunities for Small Businesses in and around Brazilian 7. Tourism Development and Distribution Channels in Brotas: Brazilian Adventure 8. Protecting Sea Turtles via Ecotourism: The Case of the TAMAR Project in Praia do Forte, Bahia 9. Backpacker Tourism in the Brazilian Amazon: Challenges and Opportunities 10. Sensual Tourism in Brazil: The Off-Season Carnival (Micareta) Experience 11. Staged Indigeneity and the Pataxó 12. Tourism Education and Research in Brazil 13. Conclusion
"This book provides a much-needed English-language introduction to the topic of tourism in Brazil. It is straight-forward and informative and draws on the insights of both Brazilian and international scholars." – Erin Flynn McKenna, University of Illinois at Urbana-Champaign, USA