Tourism in the Green Economy: 1st Edition (Paperback) book cover

Tourism in the Green Economy

1st Edition

Edited by Maharaj Vijay Reddy, Keith Wilkes


388 pages

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The concept of the green economy has now entered mainstream policy debates and been endorsed by a range of United Nations and other organizations. The Rio+20 UN conference specifically drew attention to the green economy approach in the context of sustainable development to move away from business-as-usual practices, act to end poverty, address environmental destruction and build a bridge to the sustainable future. It is increasingly recognized that the tourism sector can make a major contribution to the green economy through more sustainable practices, climate change mitigation and ecotourism. The role of tourism sector will continue to be crucial in the post-2015 sustainable development agenda too. However, there are ambiguities about how tourism and allied industries can maximize their contribution to human well-being and ensure environmentally sustainability, embracing issues of political economy, geography and business ethics.

In this context, this book provides consensus about what the green economy entails, what role tourism can play in a green economy, early responses from many countries, on-going and emerging research initiatives that will enable tourism’s transition to a green economy. The chapters address three key themes: understanding the Green Economy concept and the role of tourism; responses and initiatives in greening tourism; and emerging techniques and research implications. A wide range of case studies from around the world and in different contexts is included to demonstrate the extent of the challenge and range of opportunities for the tourism industry.


"This publication offers an objective assessment of the challenges faced by green economy and their application to the tourism sector, as well as opportunities for promoting a global and local sustainable tourism through resource efficiency, green jobs and sustainable consumption and production patterns. Tourism stakeholders will find inspiration in this book, from its multiple case studies, in defining and promoting methods and tools for implementing sustainable tourism while valuing local resources and educating the tourist community." Arab Hoballah, Chief of the Sustainable Consumption and Production Branch, UNEP.

"We welcome this publication which covers the topic of tourism, and in particular the aspect of sustainable tourism, with the aim of providing useful insights on how tourism could adapt to green economy, and how to make tourism more sustainable"Francesca Tudini, Head of Tourism Policy Unit, European Commission.

"This publication brings new insights into the need to green the rapidly-growing tourism industry. The case studies show the challenges and opportunities common to both developed and developing countries, echoing UNESCO’s efforts to build inclusive green societies and sustainable tourism through Biosphere Reserves, World Heritage (including marine) sites, and Geoparks." – Wendy Watson-Wright, Executive Secretary, Intergovernmental Oceanographic Commission and Assistant Director General a.i., Natural Sciences, UNESCO.

"Building on the outcome of Rio+20, the United Nations Department of Economic and Social Affairs, through its Division for Sustainable Development, has been working closely with the UN system, in particular, the World Tourism Organization and United Nations Environment Programme to advance sustainable tourism in the context of sustainable development and more specifically in national planning processes. In this regard, initiatives by the academic world to help policy makers and practitioners develop a better understanding of the dynamic and concrete linkages between tourism and sustainable development are therefore of great importance. This publication addresses the potential role that tourism could play towards a green economy. It also provides good practices, policy orientations as well as implications for future research in this area. The publication is therefore a timely and important input for tourism and sustainability stakeholders."Nikhil Seth, Director, Division for Sustainable Development, United Nations Department for Economic and Social Affairs, United Nations Secretariat.

Table of Contents


Nikhil Seth, Director of the Division of Sustainable Development, UNDESA, New York

Part 1: Understanding the Concept of Green Economy and the Role of Tourism

1. Introduction: Tourism in the Green Economy: Rio to Post-2015

Maharaj Vijay Reddy and Keith Wilkes

2. Defining the Green Economy and the Potential Role of Green Tourism

Adrian C. Newton

3. Environmental Ethics and Challenges to Tourism’s Place in the Green Economy

Andrew Holden

4. The Role of Nature-based Tourism in the Green Economy: A Broader Perspective for Conservation and Sustainability in the Philippines

Corazon Catibog-Sinha

5. Understanding the Philosophy and Performance of Tourism and Leisure in Protected Areas for transition to a Green Economy

Agita Livina and Dzintra Atstaja

6. Ecotourism Regulation and the Move to a Green Economy

Colin Crawford, Jared Sternberg and Robert C. Cudd

7. China's Tourism’s March Forward: Towards a Green Transition or Unsustainable Tourism

Michael O' Regan

Part 2: Best Practices for the Greening of Tourism and Allied Industries

8. Green Jobs and Employment in Tourism

Adele Ladkin and Edith Szivas

9. Sri Lanka and Tourism: The Need for a Green Economy Approach

Jeremy Buultjens, Iraj Ratnayake and Athula Chammika Gnanapala

10. Responses and Green Tourism Initiatives from National Parks in Sabah, Malaysia

Jennifer Kim Lian Chan

11. The Potential of Energy Tourism: A Multiple Case Study on Renewable Energy-based Tourist Attractions

Lena-Marie Lun, Michael Volgger and Harald Pechlaner

12. Eco-Certification and Labelling Programs of Hotels in China: Policy Perspectives for Sustainable Tourism and a ‘Greener’ Economy

Fu Jia and Ralph Wahnschafft

13. Working towards a Transition to Green Economy in Small Island Developing States: The Seychelles

Rachel Welton

14. Destination Ukraine: Tourism Litmus of Transition to Green Economy

Victoria Kiptenko and Pavlo Doan

15. Ecotourism as a Mechanism for Achieving a Green Economy in Developing Countries: Experiences from Ghana

Patrick Brandful Cobbinah, Rik Thwaites and Rosemary Black

16. Local Food: Greening the Tourism Value Chain

Susan L. Slocum

17. The Role of Green Events in a Green Economy

Bill Merrilees, Dale Miller and Amelia Green

Part 3: Research Implications and Emerging Issues

18. A Micro-Macro Assessment of Climate Change and Visitors to the Great Barrier Reef, Australia

Tazim Jamal, Bruce Prideaux, Hana Sakata and Michelle Thompson

19. Investigating the Transition of the Tourism Industry towards a Green Economy in Samui Island, Thailand

Gunjan Saxena, Nisarat Thaithong and Dimitrios Tsagdis

20. Greening the High-spend Visitor: Implications for Destination Marketing

Emma Whittlesea, Victoria Hurth and Sheela Agarwal

21. Steps towards a Green Economy: Which Factors Contribute to the Social Inclusion and Economic Development of the Locals in the Brazilian Tourism Industry?

Gilson Zehetmeyer Borda, Elimar Pinheiro do Nascimento, João Paulo Faria Tasso and Everson Cristiano de Abreu Meireles

22. Economic Greenwash: On the Absurdity of Tourism and Green Growth

C. Michael Hall

About the Editors

Maharaj Vijay Reddy is the Deputy Head of the Department for Marketing, Enterprise and Tourism within the Lord Ashcroft International Business School at Anglia Ruskin University in Cambridge, UK. Previously, he worked as a Lecturer, Senior Lecturer and Principal Lecturer in the Faculty of Management at Bournemouth University. Before joining Bournemouth, Vijay was at the University of Kent as a post-doctoral Research Associate within the Kent Business School. Vijay gained his PhD from the University of Exeter. He has completed challenging projects commissioned by international and national agencies, for example, research exploring disaster impacts following the 2004 Asian and 2011 Japanese tsunamis. His consultancies for UNESCO resulted in the inscription of natural and cultural properties on the UNESCO List. Vijay has been invited by policy organizations including UN Secretariat, UNEP, UNWTO and the Intergovernmental Oceanic Commission to comment on sustainability issues.

Keith Wilkes is the Executive Dean of Bournemouth University’s Faculty of Management, one of the world’s leading centres for tourism research and education. Keith was a UK Quality Assurance Agency (QAA) Subject Specialist Reviewer, and a long-standing member of the Association for Tourism in Higher Education (ATHE) Executive Committee. His research focuses on sustainable tourism development, visitor attractions, heritage management and tourism education. He has played a significant role in developing tourism education in the UK.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism