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Towards a Cognitivist Understanding of Communication Design book cover

1st Edition

Towards a Cognitivist Understanding of Communication Design

By Phil Jones Copyright 2024
232 Pages 54 B/W Illustrations
by Routledge

232 Pages 54 B/W Illustrations
by Routledge

232 Pages 54 B/W Illustrations
by Routledge
Also available as eBook on:
This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design. Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic... Read more

Introduction  Section 1: Communication  1.What designers mean by communication  2. Problems with conventional understanding of communication: The conduit metaphor  3. Towards a cognitive approach to communication design  4. Language and visual language: Grammar and vocabulary  Section 2: Design  5. Scoping  6. Ideation 1: Abstraction and schematics  7. Ideation 2: Mapping concepts to physical forms  8. Ideation 3: Conceptual frames  9. Form and meaning: Montage, graphic fusion, and hybridity as strategies to evoke meaning vonstruction  10. Blending webs and multimodal communication  11. Speculative design, UI, AI, and extended cognition

Biography

Dr Phil Jones is MA Graphic Design Course Leader at the Arts University Bournemouth.

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