1st Edition
Tracking the Audience The Ratings Industry From Analog to Digital
Introduction: Audience Ratings in the 21st Century: The Digitalization of Media Audiences Part 1: Analog 1. Network Radio Audiences: The Telephone Coincidental, The Telephone Recall and The Household Meter 2. Local Radio and TV Audiences: The Diary Initiative 3. Network TV Audiences: The People Meter Initiative Part 2: Digital 4. Local TV Audiences: The Local People Meter Initiative 5. Local Radio Audiences: The Portable People Meter Initiative 6. Internet Audiences: The Software Meter Initiative 7. Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and Set-top box Data Initiative. Conclusion
Biography
Karen Buzzard is a professor of media, journalism, and film at Missouri State University and is internationally acclaimed for her seminal scholarship in the area of ratings history and practice. She is the author of several works on the ratings industry and has published in professional journals such as the Journal of Radio Studies and the Journal of Media Economics. Her scholarship has resulted in solicitation by legal scholars, industry professionals, journalists, and business start-ups.
"Highly recommended... Buzzard does a splendid job explaining how measurement tools have been refined and developed to produce more relevant and useful audience data with the transition from analog to digital broadcasting." - CHOICE magazine
