Trade Signs and their Origin (1957) surveys the history and usage of traders’ signs in Britain. The use of distinguishing signs, badges or emblems on shops is an interesting social and economic factor that spread in the Middle Ages, as traders identified and advertised their shops to an illiterate population.
1. Introduction 2. Barbers and Chemists 3. Food and Drink 4. Tobacco and Intoxicants 5. Clothing and Associated Trades 6. Haberdashery and Miscellaneous Trades 7. Leather and Footwear 8. Metal, Glass and Oil Trades 9. Building and Furniture 10. Artists and Opticians, and Miscellaneous Trades 11. Booksellers and Publishers 12. Bankers and Goldsmiths 13. Insurance and Building Societies 14. Modern Signs
Biography
Cecil A. Meadows
