1st Edition

Transforming Business Management with AI, BI, and Data-Driven Decision-Making

Edited By Swati Gupta, Sanjay Taneja, J. Paulo Davim Copyright 2026
268 Pages 35 B/W Illustrations
by CRC Press

268 Pages 35 B/W Illustrations
by CRC Press

In today’s rapidly evolving business landscape, the convergence of technology and finance is inevitable. This book discusses how artificial intelligence (AI), business intelligence (BI), and data‑driven decision‑making are transforming traditional business management practices and leading to unparalleled innovation and efficiency. Transforming Business Management with AI, BI, and Data‑Driven... Read more

1. The Impact of Deepfake Technology on Crisis Management in Business through AI and BI

Rajendra Rajaram, Pawan Kumar, and Mukul Bhatnagar

2. Advanced Speech Recognition System Using AI for Accurately Understanding Regional English Accents through Data‑Driven Techniques

Ashwini Nikhil Shinde and Luan Vardari

3. Unleashing Business Intelligence and Economic Power in BRICS Nations

Sanjeev Jain, Ashish Kumar Srivastava, and Swati Gupta

4. The Future of Marketing: Influence of Augmented Reality and Virtual Reality Technologies

Kashish Jindal, Ashulekha Gupta, and Kavya Jindal

5. Bibliometric Analysis of Financial Inclusion and Its Impact on Poverty Eradication and Reduction

Raj Kumar Singh, Soni Mitali, Vikas Agrawal, Ankita Bansal, and Vivek Anand Singh

6. Combating Deepfakes: Converging and Diverging Approaches of Media and Internet Powerhouses against High‑Tech Disinformation

Larisa Mistrean, Muskan Singh, and Sachin Ghai

7. Bibliometric Insights: Emerging Trends in AI Adoption and Integration in Educational Institutions

Diksha Ahuja, Ramneek Ahluwalia, and Rasna Sharma

8. Employee Training, Educating Staff on Recognizing and Reporting Deepfakes, Building a Vigilant Corporate Culture

Sami Ullah, Mohit Kukreti, and Muhammad Rehan Shaukat

9. Deepfake Prescriptions: When AI Plays Doctor through Data‑Driven Techniques

Elif Hasret Kumcu, Mukul Bhatnagar, and Rupa Khanna

10. The Economic Implications of SDG 3 and Healthcare 3.0: A Multivariate Regression Analysis of AI Adoption, Accessibility, and Regulatory Factors

Cyril Crasto, Amol Ranadive, Dhananjay Kulkarni, and Amar Yedake

11. Transforming Business Management with AI and Data‑Driven Decision‑Making: Insights from FemTech Tools for Pelvic Floor Muscle Training among Women

Sabina Sehajpal, Keerthi Rao, Sanjeet Kumar, and Kavita Dahiya

12. Digitalization in the Banking Sector: The Case of Turkey

Cem Sabutay Turkdonmez, Adalet Hazar, and Şenol Babuşcu

13. The Impact of Artificial Intelligence and Business Intelligence on Banking Industry for Enhanced Data‑Driven Decision‑Making

Shantharuby Buvanendra, Harshi Garg, Mohammad Kashif, and Priyank Sharma

14. An Empirical Investigation into Analyzing the Impact of Implementing Artificial Intelligence in the Banking Industry

Amar Johri, Reepu, Sanjay Taneja, and Zelhuda Shamsuddin

15. The Face of Deception: Unmasking Deepfake Fraud in Financial Markets through AI, BI Tools

Timilehin Olasoji Olubiyi, Pawan Kumar, Arvinder Kaur, and Ercan Ozen

Biography

Swati Gupta is Assistant Professor at Chitkara Business School, Chitkara University, Punjab, India. She earned a doctoral degree in management and has over 9 years of professional experience across various educational institutions. She specializes in teaching subjects such as consumer behavior, market research, marketing management, organizational behavior, sales and distribution management, services marketing, and retail management. Having served as the editor for various books under renowned publishing houses as well as a chapter reviewer, she has contributed significantly to the academic field.

Sanjay Taneja is Associate Professor in the Department of Management Studies, Graphic Era (deemed to be a university), India. His areas of interest include accounting and finance (fin tech, green finance), risks, insurance management, green economics, and management of innovation in insurance. He earned a master’s degree in management with a specialization in finance and marketing. He earned a PG degree in management (Gold Medalist) at Chaudhary Devi University, Sirsa, India, in 2012 and earned a PhD (sponsored by ICSSR) in 2016 at Chaudhary Devi University, Sirsa, India. He earned a post‑doctoral degree at the Faculty of Social Sciences, Department of Banking and Insurance, Usak University, Turkey, in 2023. Dr. Taneja has published research papers in reputed journals and has more than 50 publications to his credit. He also has 2 ebooks, 1 textbook, 20 edited books, and 4 book chapters, all Scopus‑indexed. He has attended or organized more than 50 national and international conferences and has been invited as session chair, resource person, keynote speaker, and judge at various conferences in India and internationally. He is also a reviewer for several journals and has received several academic awards and recognitions. His motto in life is to grow and help others to grow.

J. Paulo Davim is Professor at the University of Aveiro, Portugal. He is also distinguished as an honorary Professor at several universities, colleges, and institutes in China, India, and Spain. He earned a PhD in mechanical engineering, an MSc in mechanical engineering (materials and manufacturing processes), and a mechanical engineering degree (5 years) at the University of Porto (FEUP), the Aggregate title (Full Habilitation) at the University of Coimbra, and the DSc (Higher Doctorate) at the London Metropolitan University. He is a Fellow (FIET) of IET‑London and Eur Ing by Engineers Europe FEANI‑Brussels. He is also a Senior Chartered Engineer by the Portuguese Institution of Engineers with an MBA and specialist titles in engineering and industrial management as well as in metrology. He has more than 35 years of teaching and research experience in manufacturing, materials, mechanical, and industrial engineering, with special emphasis in machining, tribology, and surface engineering. Dr. Davim is also interested in design, management, sustainability, artificial intelligence, engineering education, and higher education for sustainability. He has guided large numbers of postdoc, PhD, and master’s students as well as coordinated and participated in several financed research projects. He has received several scientific awards and honors and has worked as an evaluator of projects for the ERC‑European Research Council and other international research agencies and as an examiner of PhD theses for many universities in different countries. He is the Editor‑in‑Chief of several international journals, a guest editor of journals, a book editor, a book series editor, and a scientific adviser for many international journals and conferences.