For policy makers and policy implementers, design challenges abound. Every design challenge presents an opportunity for change and transformation. To get from policy intent to policy outcome, however, is not a straightforward journey. It involves people and services as much as it involves policies and organizations. Of all organizations, perhaps government agencies are perceived to be the least likely to change. They are embedded in enormous bureaucratic structures that have grown over decades, if not centuries. In effect, many people have given up hope that such an institution can ever change its ways of doing business. And yet, from a human-centered design perspective, they present a fabulous challenge. Designed by people for people, they have a mandate to be citizen-centered, but they often fall short of this goal. If human-centered design can make a difference in this organizational context, it is likely to have an equal or greater impact on an organization that shows more flexibility; for example, one that is smaller in size and less entangled in legal or political frameworks.
Transforming Public Services by Design offers a human-centered design perspective on policies, organizations and services. Three design projects by large-scale government agencies illustrate the implications for organizations and the people involved in designing public services: the Tax Forms Simplification Project by the Internal Revenue Service (1978-1983), the Domestic Mail Manual Transformation Project by the United States Postal Service (2001-2005) and the Integrated Tax Design Project by the Australian Tax Office. These case studies offer a unique demonstration of the role of human-centered design in policy context.
This book aims to support designers and managers of all backgrounds who want to know more about reorienting policies, organizations and services around people.
Table of Contents
List of Figures
Section and Chapter titles
Re-Orienting Public Services, Organizations and Policies Around People
Chapter 1: Design and Transformation as a Problem for the Public Sector
Chapter 2: Design Foundations for Transforming Services, Organizations
and Policies around People
Chapter 3: New Approaches to Policy Design
Chapter 4: Services as Key to Effective Government
Chapter 5: Organizational Design Practices
Three Examples of Transforming Public Services to Re-Orient Government Around People
Example 1: The USPS Domestic Mail Manual Transformation Project
Chapter 6: How it began: Project Background and Introduction
Chapter 7: Preparing the Ground: Project Phase I
Chapter 8: The Organizational Dimension: Project Phase II
Chapter 9: Completing the Transformation: Project Phase III
Example 2: The US IRS Tax Simplification Project
Chapter 10: The Project from Start to Finish
Example 3: Australian Tax Office Integrated Tax Design Project
Chapter 11: Background, Project Phases and Outcomes
Chapter 10: An Expanding Discourse and Practice of Design in the Public Sector
Sabine Junginger, PhD heads the Competency Center for Research into Design and Management at the Lucerne University of Applied Sciences and Arts. She is a Fellow of the Hertie School of Governance. She is Visiting Professor at Jiangnan University, China and the Macromedia University of Applied Sciences and Arts, Germany.