Transmedia Storytelling in East Asia: The Age of Digital Media, 1st Edition (Hardback) book cover

Transmedia Storytelling in East Asia

The Age of Digital Media, 1st Edition

Edited by Dal Yong Jin


256 pages | 24 B/W Illus.

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Hardback: 9780367246532
pub: 2020-04-23
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This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.

An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market.

Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.

Table of Contents

Chapter 1. East Asian Transmedia Storytelling in the Age of Digital Media - Introduction

(Dal Yong Jin, Simon Fraser University)

Part I. Asian Culture and Transmedia

Chapter 2. Comics and Webtoons as Hotbed for Transmedia Storytelling: A Case Study on The Journey to the West (Barbara Wall, University of Copenhagen, Denmark)

Chapter 3. The Storyteller Who Crosses Boundaries: New Journey to the West

(Ju Oak Kim, Texas A&M International University)

Chapter 4. Snack Culture’s Dream of Big Screen: Korean Webtoon’s Transmedia Storytelling

(Dal Yong Jin, Simon Fraser University)

Chapter 5. Sword Art Everywhere: The transmedia extension of the Sword Art Online franchise, from light novels to anime, video games, and more (Andrew Hillan, Simon Fraser University)

Part II. Digital Media and Storytelling

Chapter 6. The Structure/Agents of Korean ‘Webtoon’ Production Field: Responses to the Transmedia and Transnational environments (Minji Jang, Korean Creative Content Agency; Tae-Jin Yoon, Yonsei University; Yeah In Pyo, University of Illinois)

Chapter 7. Do Webtoon-Based TV Dramas Represent Transmedia Storytelling?: Industrial Factors Leading to Webtoon-Based TV Dramas

(Ji Hoon Park, Korea University; Yongsuk Lee, SBS Drama Producer)

Chapter 8. The Multimedia Life of a Korean Graphic Novel: a case study of Yoon Taeho’s Ikki

(Bruce Fulton, University of British Columbia)

Chapter 9. Reinterpreting feminist ideologies of the webtoon: A case study of Beautiful Gunbari. (Tae-young Kim, Simon Fraser University)

Part III. Platform Politics and Media Convergence

Chapter 10. Media Mix Meta-Modeling: Industrial Reflexivity in the Anime System

(Marc Steinberg, Concordia University)

Chapter 11. Yōkai Monsters at Large: Mizuki Shigeru’s Manga, Transmedia, and (the Absence□of) Cultural Politics (Shige (CJ) Suzuki, Baruch College, The City University of New York)

Chapter 12. Transmedia as Environment: Sekai-kei and the Social in Japan’s Neoliberal Convergence (Brett Hack, Nagoya University, Japan)

Chapter 13. From Media Mix to Platformization: The Transmedia Strategy of IP in One Hundred Thousand Bad Jokes (Jinying Li, Brown University)

About the Editor

Dal Yong Jin is Distinguished SFU Professor. Jin’s major research interests are on digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. Jin’s books include Korea’s Online Gaming Empire (MIT Press, 2010), New Korean Wave: transnational cultural power in the age of social media (University of Illinois Press, 2016), Smartland Korea: mobile communication, culture and society (University of Michigan Press, 2017), and Globalization and Media in the Digital Platform Age(Routledge, 2019).

About the Series

Routledge Research in Digital Media and Culture in Asia

This book series explores Asian culture and digital technologies in a socio-economic, cultural, and technological context. It focuses on not only the celebratory achievement of local popular culture through the analysis of media texts, but also the significance of social milieu in the development of local digital technologies. Books in this series emphasize the economic and industrial aspects of popular culture and digital culture to articulate the relationship between cultural industries, the global market, and government, acknowledging that digital technologies and culture are fundamentally altering the ways in which we communicate.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies