1st Edition

Transmedia Work Privilege and Precariousness in Digital Modernity

By Karin Fast, Andre Jansson Copyright 2019
    182 Pages
    by Routledge

    182 Pages
    by Routledge

    In Transmedia Work¸ Karin Fast and André Jansson explore several key questions that frame the study of the social and cultural implications of a digital, connected workforce.

    How might we understand ‘privilege’ and ‘precariousness’ in today’s digitalized work market? What does it mean to be a privileged worker under the so-called connectivity imperative? What are the social and cultural forces that normalize the appropriation of new media in, and beyond, the workplace? These key questions come together in the notion of transmedia work – a term through which a social critique of work under digital modernity can be formulated. Transmedia work refers to the rise of a new social condition that saturates many different types of work, with various outcomes. In some social groups, and in certain professions, transmedia work is wholeheartedly embraced, while it is questioned and resisted elsewhere. There are also variations in terms of control; who can maintain a sense of mastery over transmedia work and who cannot?

    Through interviews with cultural workers, expatriates, and mobile business workers, and ancillary empirical data such as corporate technology and coworking discourse, Transmedia Work is an important addition to the study of mediatization and digital culture.

    Chapter 1:

    Why transmedia work matters

    Chapter 2:

    Understanding transmediatization

    Chapter 3:

    The rise of transmedia work

    Chapter 4:

    Discourses and materialities of transmedia work

    Chapter 5:

    Transmedia work as recognition work

    Chapter 6:

    The social costs of transmedia work

    Chapter 7:

    How transmedia work changes modern society


    Karin Fast is Senior Lecturer in Media and Communication Studies and part of the Geomedia Research Group at Karlstad University, Sweden. Her research interests include mediatization, work, transmediality, media geographies, and cultural industries. Her work on labour, mediatization, transmediality, and cultural industries has been published in numerous journals, including Communication Theory; Media, Culture & Society and International Journal of Cultural Studies.


    André Jansson is Professor of Media and Communication Studies and Director of the Geomedia Research Group at Karlstad University, Sweden. His most recent books include Mediatization and Mobile Lives: A Critical Approach (2018) and Cosmopolitanism and the Media: Cartographies of Change (2015, with M. Christensen).

    'As managing our digital selves is a permanent property of media life, it profoundly transforms what we understand "work" to be. Fast and Jansson provide an eye-opening account of how people’s lived experience at work changes under conditions of transmedia.'

    Mark Deuze, University of Amsterdam

    'From academic life to Gigstr and TaskRabbit work is being transformed by proliferating digital platforms. Contributing to debates about precariousness, mediatization and digital modernity, this fascinating book argues that many of us are now transmedia workers – and opens up critical questions about what this means.'

    Rosalind Gill, City, University of London

    'With Transmedia Work Karin Fast and André Jansson draw our attention to the ways in which work has changed in an age of deep mediatization; a time where work is comprehensively interwoven with various media technologies. This important book discusses the opportunities as well as the precariousness of the mediatized worlds of work today on the basis of an inspired selection of empirical examples. It is a fundamental contribution for everyone who wants to understand today’s working life.'

    Andreas Hepp, ZeMKI, University of Bremen