Travel Marketing and Popular Photography in Britain, 1888–1939: Reading the Travel Image (Hardback) book cover

Travel Marketing and Popular Photography in Britain, 1888–1939

Reading the Travel Image

By Sara Dominici

© 2018 – Routledge (Monograph (DRM-Free))

222 pages | 31 Color Illus. | 60 B/W Illus.

Request Inspection Copy
Purchasing Options:$ = USD
Hardback: 9781138503113
pub: 2017-10-06
SAVE ~$30.00
eBook (VitalSource) : 9781315146881
pub: 2017-10-05
from $54.95

FREE Standard Shipping!


This bookexplores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on the representation of travel as educational concerns gave way to commercial imperatives. Sara Dominici takes as a touchstone the first fifty years of activity of the Polytechnic Touring Association (PTA), a London-based philanthropic-turned-commercial travel firm. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions bestowed on photography: this was the struggle for the interpretation of the travel image.

Table of Contents


List of illustrations



1. Introduction: Reading Travel Images

2. Travelling and Photographing: Social Norms and Personal Motivations

3. The Education of Tourist Photographers

4. The Interwar Years: Tourists’ Desires and Photographic Competitions

5. Photography, Commercial Art and Branding

6. Conclusion: Towards New Photographic Histories


About the Author

Sara Dominici is a Lecturer in Cultural Studies and Course Leader for the MA in Art and Visual Culture at the University of Westminster, London. Her writing focuses on the history and culture of photography, the relationship between photography and the archive, and cultural studies.

About the Series

Routledge History of Photography

This new series will publish research monographs and edited collections focusing on the history and theory of photography. These original, scholarly books may take an art historical, visual studies, or material studies approach. Interdisciplinary books are encouraged.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
ART / European
ART / History / Modern (late 19th Century to 1945)
ART / Popular Culture
HISTORY / Europe / Great Britain
HISTORY / Modern / 19th Century
HISTORY / Modern / 20th Century
PHOTOGRAPHY / Subjects & Themes / Regional (see also TRAVEL / Pictorials)
PHOTOGRAPHY / Commercial
TRAVEL / Pictorials (see also PHOTOGRAPHY / Subjects & Themes / Regional)