© 2018 – Routledge
240 pages | 31 Color Illus. | 60 B/W Illus.
This bookexplores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on the representation of travel as educational concerns gave way to commercial imperatives. Sara Dominici takes as a touchstone the first fifty years of activity of the Polytechnic Touring Association (PTA), a London-based philanthropic-turned-commercial travel firm. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions bestowed on photography: this was the struggle for the interpretation of the travel image.
"Sara Dominici focuses on the feedback loop between advertising images and the snapshots that British tourists took in the early twentieth century. She powerfully reconsiders how photography’s indexical nature (the photo always points at a thing that was once in front of the lens) was shunned by commercial artists and advertisers who wanted to dissociate from low-brow 'amateur' photography, enticing consumers with idealized (rather than literal) versions of the world."
- Kevin Coleman, University of Toronto
List of illustrations
1. Introduction: Reading Travel Images
2. Travelling and Photographing: Social Norms and Personal Motivations
3. The Education of Tourist Photographers
4. The Interwar Years: Tourists’ Desires and Photographic Competitions
5. Photography, Commercial Art and Branding
6. Conclusion: Towards New Photographic Histories
This new series will publish research monographs and edited collections focusing on the history and theory of photography. These original, scholarly books may take an art historical, visual studies, or material studies approach. Interdisciplinary books are encouraged.