1st Edition

Trump and Autobiography Corporate Culture, Political Rhetoric, and Interpretation

By Nicholas K. Mohlmann Copyright 2021
120 Pages
by Routledge

120 Pages
by Routledge

120 Pages
by Routledge

The 1970s and 1980s heralded the rise of neoliberalism in United States culture, fundamentally reshaping life and work in the United States. Corporate culture increasingly penetrated other aspects of American life through popular press CEO autobiographies and management books that encouraged individuals to understand their lives in corporate terms. Propelled into the public eye by the publication... Read more

Chapter One: Scary Beauty: Towards a Trumpian Aesthetics

Chapter Two: A Genius Purely by Instinct: Simulating Management in The Art of the Deal

Chapter Three: A Chevrolet in Tokyo: Lee Iacocca, Japanese Management, and Donald Trump’s Surviving at the Top

Chapter Four: The President Makes All The Difference: Genre, Image, and Becoming a Business Candidate

Coda: No More Bullshit: Trump Signs Off

Biography

Nicholas K. Mohlmann is assistant professor of English at the University of West Florida. He earned his PhD in literary studies from Purdue University.