1st Edition
Trust Inc. How Business Wins Respect in a Social Media Age
Introduction
Chapter 1: A short history of social media
Chapter 2: Sustainability goes mainstream
Chapter 3: Learning to listen
Chapter 4: Collaborate with the crowd
Chapter 5: Radical transparency
Chapter 6: Leaders needed
Chapter 7: Empower and educate
Chapter 8: Inspiring behaviour change
Chapter 9: How to show not tell
Chapter 10: How to use social networks
Chaper 11: How to communicate your sustainability report
Chapter 12: How to embrace the global goals
Epilogue
Biography
Matthew Yeomans is a writer, journalist and consultant with more than 25 years of experience working for, and advising, some of the world's largest publications and companies. He founded Sustainly, created the Social Media Sustainability Index and is the author of four books.
"Yeomans’ deep knowledge and experience of how social media has shaped modern society makes his argument for transparent and authentic sustainability communication all the more compelling."
Thomas Kolster, founder of Goodvertising and one of the world’s leading thinkers on the future of good business
"If you’re concerned about how you stay relevant and win the trust and respect of customers, consumers and citizens in the twenty-first century, Yeomans’ book is essential reading. (And if you’re not concerned about it, you’re probably not paying enough attention.)"
Dave Coplin, CEO at The Envisioners Ltd, and expert in the use of technology in the modern world
"Yeomans draws on his wealth of experience both as a journalist and a sustainability expert to explain, with clear and illuminating business examples, exactly how companies can contribute to society and their bottom line at the same time."
James Ledbetter, Editor of Inc. magazine and Inc.com
