247 Pages
by
Routledge
247 Pages
by
Routledge
247 Pages
by
Routledge
Also available as eBook on:
Ayios looks at the Western experience of doing business in Russia, and how trust between business partners from East and West is created or destroyed within the business relationship. This book provides the reader with an in-depth look at the key factors that lead international partners to trust each other in a business relationship. Detailed data gathered from practitioners during 1996 and 1997,... Read more
Contents: Part I: Trust, Business and Russia: Trust in international joint ventures; Western investment in Russia during the 1990s, and the issue of trust; Methodology. Part II: Entering the Russian Market - Experiences and Challenges: East and West come together; The Moose joint venture. Part III: The Determinants of Trust: Local competence; Functional competence; Interpersonal competence versus monitoring; Motives; Outgroup. Part IV: Analysis and Comparison of the Trust Determinants: How the trust determinants function in the East-West relationship; East-West relationships in Russia; Trust and the cross-cultural experience. Part V: Reflections and Conclusions: Conclusions on trust, culture and Russia; Addendum - Russia in 2003; Bibliography; Index.
Biography
Angela Ayios
