1st Edition
Turtle Design in a Rabbit Age Mindfully Crafting Your Meaningful Life & Brands
Chapter 1: Introduction
Chapter 2: Fast or Fastidious
Chapter 3: Culture du Jour
Chapter 4: Craftsmanship
Chapter 5: Screw Point A to Point B
Chapter 6: Is Rapid Prototyping What You Really Need?
Chapter 7: Rules of Mastery
Chapter 8: Craft Value; Value Craft
Chapter 9: Be the Turtle
Chapter 10: Winning the Big Race
Biography
Mel Lim is a seasoned technology storyteller and strategy consultant. Her success record for growing and scaling companies has positioned her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, Mel began her career designing retail centers, casinos, stadiums, and hotels in Asia, Europe, and the US. Mel went on to found an innovation strategy and design agency that has garnered hundreds of industry accolades. Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi-million dollar revenue-generating enterprises, positioning them as market leaders and global brands. Mel is currently the President of Maspira Groupe,a startup consultancy. She serves on multiple advisory boards, and lectures worldwide on crafting innovative experiences through mindfulness. Mel commutes between sunny San Diego and NYC, and teaches her two boys how to draw like pros. www.mellim.com
"Craftsmanship is the artisan’s gift to a future generation."
—Rod Kosann, CEO of Monica Rich Kosann
