1st Edition

Turtle Design in a Rabbit Age Mindfully Crafting Your Meaningful Life & Brands

By Mel Lim Copyright 2018
    240 Pages
    by Routledge

    240 Pages
    by Routledge

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    Are You Ready to Master Your Own Life and Craft?

    You are a creator. With every thought, word, and action, you impact the whole world and manifest new realities. The worlds you bring into being directly reflect your own awareness, personal development, compassion, values, and commitment to every worthwhile endeavor. This book is a field guide to your own personal truths and their very global impact. It offers a step-by-step examination, in no particular order, of one’s work ethic, processes, perceptions, motivations, aspirations, and integrity. This timely guide offers relevant insights as we move into a future where fewer resources will necessitate the use of our greater creativity, innovation, and ethical sensibility, and where, with our global-mindedness, we will be called upon to make heart-centered choices. Within these pages, Mel extends an invitation to join an evolution of mindfulness, where it is each person’s responsibility to know themselves fully, to understand and act upon their inner authority, and to help create a world that is compassionate, healthy, and beautiful.


    Key Features

  • See What They’re Doing: Features interviews with design managers from top firms that show readers that it isn’t about what’s faster, it’s about what’s best.
  • Get Away from the Screen: Some of today’s most beautiful web sites and digital products started on a whiteboard, or a napkin, a sand table, or from a ball of yarn. This book shows how to bring tactile, real-world media to full online realization with fidelity.
  • Be a Turtle: This book is connected to a community for those who want to slow down, steep ideas, and craft web and mobile sites on time and within budget, while fostering that lost sense of art.
  • Chapter 1: Introduction

    Chapter 2: Fast or Fastidious

    Chapter 3: Culture du Jour

    Chapter 4: Craftsmanship

    Chapter 5: Screw Point A to Point B

    Chapter 6: Is Rapid Prototyping What You Really Need?

    Chapter 7: Rules of Mastery

    Chapter 8: Craft Value; Value Craft

    Chapter 9: Be the Turtle

    Chapter 10: Winning the Big Race


    Mel Lim is a seasoned technology storyteller and strategy consultant.  Her success record for growing and scaling companies has positioned  her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, Mel began her career designing retail centers, casinos, stadiums, and hotels in Asia, Europe, and the US. Mel went on to found an innovation strategy and design agency that has garnered hundreds of industry accolades. Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi-million dollar revenue-generating enterprises, positioning them as market leaders and global brands. Mel is currently the President of Maspira Groupe,a startup consultancy. She serves on multiple advisory boards, and lectures worldwide on crafting innovative experiences through mindfulness. Mel commutes between sunny San Diego and NYC, and teaches her two boys how to draw like pros. www.mellim.com

    "Craftsmanship is the artisan’s gift to a future generation."

    —Rod Kosann, CEO of Monica Rich Kosann