1st Edition
Typography and Motion Graphics: The 'Reading-Image'
List of Figures
Acknowledgments
Motion Typography
- A History of Formalist Approaches
- Legibility
- The Technical Lineage
- Typography and Titling
The ‘Reading-Image'
- Kinetic Action
- Graphic Expression
- Chronic Progression
Conclusions
- Motion versus Static Design
- Reading / Discourse
- The Role of Kinesis
- Constraints on Semiosis
Index
Biography
Michael Betancourt is a research artist/theorist concerned with digital technology and capitalist ideology. His writing has been translated into Chinese, French, German, Greek, Italian, Persian, Portuguese, and Spanish, and published in journals such as The Atlantic, Make Magazine, CTheory, and Leonardo. He is the author of The ____________ Manifesto, and books such as The History of Motion Graphics, and The Critique of Digital Capitalism, as well as three books on the semiotics of motion graphics: Semiotics and Title Sequences, Synchronization and Title Sequences, and Title Sequences as Paratexts. These publications complement his movies, which have screened internationally at the Black Maria Film Festival, Art Basel Miami Beach, Contemporary Art Ruhr, Athens Video Art Festival, Festival des Cinemas Differents de Paris, Anthology Film Archives, Millennium Film Workshop, the San Francisco Cinematheque’s Crossroads, and Experiments in Cinema, among many others.
