1st Edition
U.S. Media and Elections in Flux Dynamics and Strategies
1. Introduction. Part I. 2. Mainstream Media: Not Well but Alive. 3. The Politics of New Options. Part II. 4. Earned Media Strategies. 5. Paid Media Strategies. 6. Social Media Strategies. 7. Conclusion.
Biography
David A. Jones is Professor of Political Science at James Madison University.
"'Stay tuned.' That’s the book’s closing sentence, and one of the most prescient such sentences ever. David Jones has masterfully captured the dynamic and evolving role of the media in U.S. elections. The book is a must read for any citizen, journalist, politician, scholar, or student who seeks to understand the nature of contemporary election communication."
-- Thomas E. Patterson, Harvard University
"David Jones has written a lively book about the media in flux. He does a great job capturing all the extraordinary changes that have taken place in earned, paid, and social media. Students will gain a deep understanding of the shifting communications landscape."
-- Darrell West, Brookings Institution
"Jones offers an invaluable glimpse into contemporary political communication research. The content is at once complex and accessible, with current examples that will draw readers in and hold them tight. Amply documented, with invitations for deeper probing, U.S. Media and Elections in Flux provides the tools needed for a sophisticated exploration of political campaigns in an increasingly messy media environment."
-- Stephen Maynard Caliendo, North Central College
"This book takes a complicated, and ever-changing, area of American electoral politics and breaks it down in such a way that both the expert and novice have much to gain from reading it. I highly recommend it for courses in campaigns and elections, mass media and politics, and public opinion."
-- Jeffrey L. Bernstein, Eastern Michigan University
